# Gargantuan Digital Lifeguards INNOCEAN & Shinsegae Property Unveil a Public Safety Initiative By Kalin Ned | Published 2025-08-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/public-safety-initiative References: [businesswire](https://www.businesswire.com/news/home/20250805919143/en/INNOCEAN-with-Shinsegae-Property-Presents-The-Worlds-Biggest-Lifeguard-at-Haeundae-Beach)  INNOCEAN and Shinsegae Property have unveiled an innovative public safety initiative at Haeundae Beach in Busan, South Korea. Featuring what the collaborators describe as the world's largest digital lifeguard, this cutting-edge campaign utilizes a massive 25 m x 31 m curved digital display to project [3D anamorphic videos](https://www.trendhunter.com/trends/3d-billboards) of an oversized lifeguard character that delivers real-time safety alerts based on current ocean conditions. The innovative public safety initiative dynamically adjusts its warnings according to [live environmental data](https://www.trendhunter.com/trends/data-driven-digital-experience) that includes considerations like wave height and weather patterns. It communicates different levels of beach restrictions when necessary while maintaining a visually engaging presence during safe conditions. This creative approach to public safety communication was developed in response to the challenges faced by Haeundae Beach, which sees up to 250,000 daily visitors during peak season. Image Credit: INNOCEAN and Shinsegae Property ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 25% | Activity: 32% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Anamorphic Digital Displays:** The use of large-scale anamorphic digital displays for real-time safety alerts at public spaces provides a ground-breaking method for immersive and engaging communication. - **Data-driven Public Safety:** Integrating real-time environmental data into public safety systems transforms how safety measures are delivered, offering a nuanced and responsive approach to situational awareness. - **Interactive Safety Campaigns:** Deploying interactive campaigns with giant digital lifeguards enables the reinvention of traditional public safety models through creative visual engagement. ### Industries Being Reshaped - **Public Safety Technology:** Advancements in public safety technology, such as digital lifeguards using live data, are reshaping how safety protocols are communicated and perceived in high-traffic areas. - **Digital Media Displays:** The digital media industry is witnessing innovation with the adoption of expansive and interactive screen technologies for public service communication. - **Environmental Data Analytics:** The role of environmental data analytics in real-time applications for safety systems represents a significant improvement in data-driven decision-making processes. ## Related on Trend Hunter - [Multipurpose Korean Snacks](https://www.trendhunter.com/trends/lifeguard-snack.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Virtual Lifeguard Cameras](https://www.trendhunter.com/trends/coral-smart-pool-mylo.md) - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Ultra-Large Automotive Displays](https://www.trendhunter.com/trends/57inch-pillartopillar-lcd.md) - [100-Yard 3D Screen Ads](https://www.trendhunter.com/trends/skkn-by-kim-1.md)