# Subculture-Induced Fashion The PUBLIC IMAGE SS11 Lookbook is Edgy and Subversive By Francis Tiangson | Published 2011-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/public-image-ss11 References: [hypebeast](http://hypebeast.com/2011/02/public-image-2011-springsummer-collection) & [public-image.jp](http://www.public-image.jp/blog/) The PUBLIC IMAGE SS11 lookbook creatively displays designer Ryujiro Tamaki’s [edgy collection](https://www.trendhunter.com/trends/at-the-edge-of-time). His unique take on [mode and street style](https://www.trendhunter.com/trends/day-3-capsule-2) is made visible through the garments featured in the Spring/Summer 2011 line. Shot in a dark room with dramatic lighting, the PUBLIC IMAGE SS11 lookbook gives an insight into the theme and motif of the clothing. The line combines [Japanese style](https://www.trendhunter.com/trends/blackeyepatch-winter) with the striking aesthetics of underground American subcultures, fusing two inspirations into one awesome collection. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 76% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Subculture-inspired Fashion:** Opportunity for designers to create edgy and subversive collections that combine elements of underground subcultures with mainstream fashion. - **Mode and Street Style:** Potential for designers to explore the fusion of Japanese fashion with urban streetwear aesthetics, creating a unique and visually striking look. - **Creative Lookbooks:** Chance for fashion brands to experiment with innovative photography techniques and storytelling in their lookbooks to enhance the presentation of their collections. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for fashion designers to create subculture-inspired collections that push the boundaries of mainstream fashion and offer a unique aesthetic to customers. - **Photography:** Opportunity for photographers to collaborate with fashion brands and experiment with dramatic lighting techniques to capture the edgy and subversive vibe of subculture-inspired fashion. - **Urban Streetwear:** Chance for streetwear brands to incorporate Japanese fashion influences and underground subculture aesthetics into their designs, appealing to a niche market seeking unconventional and bold styles. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md)