# LIfe-Saving Bus Ads Public Health Bus Stop Campaign Asks Commuters to Help Save a Life By Michael Hines | Published 2011-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/public-health-bus-stop-campaign References: [digitalbuzzblog](http://www.digitalbuzzblog.com/saving-lives-interactive-digital-billboard/) & [montreal.ad](http://www.montreal.ad/lg2) The next time you wait at a bus stop, you might be given the opportunity to "save a life" with the Public Health Bus Stop campaign, which has been launched by advertising agency LG2 to encourage more people to choose careers in public health. This digital and [interactive bus ad](https://www.trendhunter.com/trends/outdoor-advertising-campaign) features a picture of a dying old man and a fake electrocardiogram that shows the man is "flat-lining." Hand marks on the man's chest say "Push Here." When a person waiting at the stop does push, the [electrocardiogram starts beeping](https://www.trendhunter.com/trends/function-health), which indicates that the patient's heat is coming back. The ad then displays the message, "Choose a Career In Public Health. SaveLives.com.” By actually giving people the feeling that they can save a life, this public health bus stop campaign is a cool and innovative way to get more people to consider jobs in the health sector. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Using digital and interactive elements in advertising campaigns to engage and elicit action from the audience. - **Social Impact Marketing:** Designing marketing campaigns that promote social and public health causes to inspire behavior change and participation in related careers. - **Experiential Marketing:** Creating immersive and memorable experiences for consumers through interactive and engaging advertisements. ### Where This Applies - **Advertising:** Exploring innovative methods to capture audience attention and drive impactful results in advertising campaigns. - **Public Health:** Utilizing disruptive marketing strategies to raise awareness about public health issues and encourage interest in health sector careers. - **Career Development:** Leveraging creative advertising techniques to promote specific careers and attract individuals to consider opportunities in targeted industries. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Mental Health Lamp Installations](https://www.trendhunter.com/trends/axa-health.md)