# Gruesome Public Health Ads Dead People By Ayman | Published 2008-03-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/public-health-ads-dead-people References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/boecker-public-health-ads-dead-people.html) I get creeped out big time by insects, and these ads only make matters worse. **[Boecker Public Health](http://www.boecker.com.lb)** are serious about getting their message across to you, "Every year pests are respnsible for over 2 millon deaths." The Lebanese company provides pest control services for hospitals, hotels, restaurants, food processing units, business and house complexes. The ad campaign, which was done by **[JWT](http://jwt.com)** Agency, Dubai; delivers the message by showing a man, a woman and a child gruesomely killed by a pest (fly, rat, roach). The manner of killing parallels the way we usually kill pests (Spray, smack with sandals...). I suspect they used it for dramatic effect of the danger of pests but I find its use a little curious, as it can be used in a 'people kill pests in such a violent manner' argument. The ads were photographed by Daryl Patni, with illustrations by Mahesh Kubal and Tarek Samaan. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Gruesome Public Health Ads:** Opportunity for innovative and attention-grabbing advertising campaigns in the public health sector. - **Pest Control Services:** Potential for disruptive innovation in the pest control industry to improve efficiency and effectiveness of pest eradication methods. - **Alternative Pest Control Methods:** Growing demand for eco-friendly and humane pest control solutions, creating opportunities for disruptive innovation in the industry. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to create impactful campaigns that elicit emotional responses and effectively convey public health messages. - **Public Health:** Potential for innovation in public health education through the use of provocative and shocking campaigns to raise awareness about health risks. - **Pest Control:** Room for innovation in the pest control industry to develop new methods or technologies that are more effective, safe, and environmentally friendly. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Pest Control NFTs](https://www.trendhunter.com/trends/collection-of-nfts.md)