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# Political Talking Boxes
Caja de Ruidos Ads

By lourdes sanchez bayas | Published 2008-05-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/public-figures-who-talk-too-much
References: [adsoftheworld](http://adsoftheworld.com/media/print/caja_de_ruidos_hugo?size=_original)

Caja de Ruidos, or talking box, is the name of this ad campaign for a [public speaking](https://www.trendhunter.com/trends/speakie-snackie-campaign) and locution lessons business.

The message the ads try to convey is that you should pay attention to how you communicate your thoughts and ideas when in public. The [clever ad](https://www.trendhunter.com/trends/nobody-reads-ads) uses caricatures of George W. Bush who has a nasty penchant for saying really asinine stuff in public, the disgraced former governor of NYC Eliot Spitzer and demagogue Venezuelan president Hugo Chavez to illustrate their point. Point well taken.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 9% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Public Speaking Lessons:** Disruptive innovation opportunities exist for developing AI-based public speaking coaches that offer personalized training and coaching in real-time.
- **Caricature Advertising:** Disruptive innovation opportunities exist for developing AI-based ad campaigns that use caricatures to convey messages and evoke emotions in viewers.
- **Humor-based Marketing:** Disruptive innovation opportunities exist for developing marketing campaigns that use humor to engage audiences and deliver a message.

### Industries Being Reshaped

- **Education:** Public speaking lesson providers can leverage digital tools and AI to develop more effective and personalized training programs, reaching a wider audience.
- **Advertising:** Ad agencies and marketers can use AI and digital tools to develop more engaging ad campaigns that use humor and caricatures to capture attention and convey messages.
- **Social Media:** Social media platforms can use AI-powered tools to help users improve their public speaking skills and offer personalized training and coaching programs.

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