# Collaborative Non-Alcoholic Drinks Public Coast Brewing & Smith Teamaker Debut Lord Citra Hop Tea By Kalin Ned | Published 2025-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/public-coast-brewing References: [bevnet](https://www.bevnet.com/pr/2025/01/13/public-coast-brewing-co-announces-new-nonalcoholic-beverage-in-collaboration-with-smith-teamaker) & [publiccoastbrewing](http://publiccoastbrewing.com/)  [Public Coast Brewing Co.](https://www.trendhunter.com/trends/orange-cream-soda) has entered a collaboration with Portland-based Smith Teamaker to kick off 2025 with the [Lord Citra Hop Tea](https://www.trendhunter.com/trends/artisanal-perfumery). This non-alcoholic beverage comes just in time for Dry (or Dry-ish) January, when consumers typically focus on reducing their alcohol consumption and making healthier choices for their body. The zero-proof Lord Citra Hop Tea combines Public Coast Brewing Co.'s [Citra-Drop Hop Water](https://www.trendhunter.com/trends/sparkling-hop-water) and Smith Teamaker's Lord Bergamot tea. Cane sugar and a touch of lemon juice are also added to the mix. The flavorful beverage is gluten-free. Viviana Kaizer, Public Coast’s director of marketing, commented on the product “We’re excited to collaborate with Smith Teamaker yet again, especially for the new year, since many people cut back on alcohol as a way to detox or as a part of New Year’s resolutions." Image Credit: Public Coast Brewing Co. x Smith Teamaker ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 69% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Beverage Innovation:** Partnerships between breweries and tea makers herald a new era of inventive non-alcoholic drink options. - **Non-alcoholic Flavor Exploration:** The blend of hop water and gourmet tea introduces sophisticated flavor profiles that cater to health-conscious consumers. - **Health-conscious Seasonal Products:** Emphasizing alcohol-free products during peak detox periods responds to growing health trends and New Year’s resolution habits. ### Where This Applies - **Craft Brewing:** Craft breweries are evolving by incorporating zero-proof beverages, expanding their market footprint beyond traditional alcoholic offerings. - **Specialty Tea:** Specialty tea producers are capitalizing on collaborative efforts with breweries, broadening their appeal to new consumer bases. - **Functional Beverages:** The functional beverage industry is tapping into consumer demand for innovative and health-oriented drink options with unique ingredient pairings. ## Related on Trend Hunter - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Non-Alcoholic Beer Cocktails](https://www.trendhunter.com/trends/talon-tinnie.md) - [Collaborative Alcohol-Free Brands](https://www.trendhunter.com/trends/powell-brewery.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Citrusy Beverage Lineups](https://www.trendhunter.com/trends/orange-cream-soda.md) - [Alcohol-Free CBD Beverage Menus](https://www.trendhunter.com/trends/the-alchemist-and-trip.md)