# Upcycling Body Hair Initiatives Pubes for the Planet Uses Shaved Hair to Mitigate Climate Impact By Laura McQuarrie | Published 2022-03-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pubes-for-the-planet References: [designtaxi](https://designtaxi.com/news/418064/Personal-Care-Brand-Wants-To-Turn-Your-Pubes-Into-Pollution-Shaving-Products/) & [evolutionofsmooth](https://evolutionofsmooth.com/pages/pubes-for-the-planet)  Personal care brand [eos](https://www.trendhunter.com/trends/vagentines-day) launched Pubes for the Planet to collect shaved hair to give customers a way to repurpose hair waste and raise awareness of how repurposed hair waste can help solve environmental problems. When someone signs up to donate their body hair, they will receive a dedicated "pube collection pouches," 100% [biodegradable envelopes](https://www.trendhunter.com/trends/sparepair-underwear) and a small tube of shaving cream. Carbon offsets have also been purchased to address the environmental impact created during the delivery process. eos is working with partner [Matter of Trust](https://www.trendhunter.com/trends/washing-machine-filter) so that the collected hair can be used for the purposes of fertilizing a "Pube Park" at a San Francisco plant. And for every tuft of hair that is donated, the personal care brand will be matching it with a financial contribution, up to $15,000 USD to Matter of Trust. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Personal Care Practices:** With more consumers focusing on their environmental impact, there is a growing market for sustainable personal care products such as repurposing body hair waste. - **Circular Economy Initiatives:** Companies like Pubes for the Planet are promoting circular economy practices by finding new uses for waste and creating value for consumers in the process. - **Social Responsibility Campaigns:** Brands like eos can use social responsibility campaigns like Pubes for the Planet to engage with consumers and build brand loyalty while promoting sustainability efforts. ### Industries Being Reshaped - **Personal Care Products:** Personal care brands can look for ways to incorporate upcycling and circular economy principles into their products in order to appeal to consumers who prioritize sustainability. - **Non-profit Organizations:** Non-profits like Matter of Trust can partner with companies like eos to find new uses for waste materials and raise awareness of environmental issues in the process. - **Eco-tourism:** Projects like Pube Park can create opportunities for eco-tourism, where visitors can learn about sustainable practices and see the impact of upcycling in action. ## Related on Trend Hunter - [Hair-Reusing Fabric Companies](https://www.trendhunter.com/trends/dutch-startup.md) - [Body Hair-Centric Kits](https://www.trendhunter.com/trends/fur-kits.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Eco-Conscious Hair Removal Franchises](https://www.trendhunter.com/trends/ecoconscious-hair-removal.md) - [Playful Body Hair Planters](https://www.trendhunter.com/trends/billie-chia-pet.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md)