# Father-Daughter Puberty Books o.b. Released a Book to Help Dads Talk to Daughters About Periods By Laura McQuarrie | Published 2019-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puberty-book References: [adsoftheworld](https://www.adsoftheworld.com/media/direct/ob_a_period_handbook_for_dads) & [ob.se](https://www.ob.se/) While many puberty books for girls are introduced to them by their mothers, tampon manufacturer o.b. created a book that's designed to bring [fathers and daughters together](https://www.trendhunter.com/trends/high-tea-at-bp). In Sweden, fathers tend to spend considerably more time with their children than dads in other countries yet Swedish youth magazine [KP](https://www.trendhunter.com/trends/kp-infinity-hp3) reported that just 7% of kids say that they prefer to talk to their father when they're feeling sad. Seeing an opportunity to strengthen father-daughter bonds, o.b. created a book on development that's full of facts and tips that will help to [normalize menstruation](https://www.trendhunter.com/trends/honey-pot). The period handbook for dads by o.b. is set to be shared with fathers in Sweden as of the summer and fall of 2019. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Father-daughter Bonding:** Creating books and resources that facilitate conversations between fathers and daughters can strengthen their relationship and foster open communication. - **Normalizing Menstruation:** Developing resources that educate and inform both fathers and daughters about menstruation can help break down social taboos and reduce stigma. - **Expanding Parental Involvement:** Encouraging more fathers to actively engage in their children's lives, including discussions around sensitive topics like puberty, can contribute to a more balanced and supportive upbringing. ### Industries Being Reshaped - **Parenting Education:** The development of books, workshops, and online resources that aim to enhance communication and connection between parents and children. - **Menstrual Health and Education:** Opportunities for brands to create innovative products, services, and initiatives that promote menstrual health awareness and education for all genders. - **Publishing:** The production and distribution of books and other educational resources that bridge gaps in knowledge and promote dialogue on sensitive topics. ## Related on Trend Hunter - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Informative Parenting Books](https://www.trendhunter.com/trends/a-to-zinc-oxide.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [New Dad-Focused Apps](https://www.trendhunter.com/trends/dadtech.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md)