# Rustic Steak-Infused Subs The Firehouse Subs Pub Steak Sub is Made with the New Beer Cheese Sauce By Michael Hemsworth | Published 2018-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pub-steak-sub References: [chewboom](https://www.chewboom.com/2018/09/25/firehouse-subs-introduces-new-pub-steak-sub-featuring-new-beer-cheese-sauce/) & [firehousesubs](https://www.firehousesubs.com) The Firehouse Subs Pub Steak Sub is the latest sandwich from the brand that will provide consumers a new way to enjoy the classic tastes of pub fare in a different format. Starting with a signature toasted sub roll, the sandwich is made with a savory helping of steak that has been topped with an all-new Beer Cheese Sauce that is made with a blend of sharp cheddars, American cheeses and the flavor of White Belgian-Style Wheat Ale. This makes it an indulgent sandwich option for consumers to choose when seeking out a different kind of fare to enjoy over the traditional offerings. The Firehouse Subs Pub Steak Sub is only available for a limited time at participating locations. Image Credit: Firehouse Subs ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Beer Cheese Sauce:** The innovation opportunity lies in creating and marketing unique beer cheese sauces for a variety of culinary applications. - **Signature Toasted Sub Roll:** There is potential to disrupt the bread industry by introducing new and unique varieties of signature toasted sub rolls. - **Indulgent Sandwich Options:** There is room for disruptive innovation in the fast-casual restaurant industry by introducing indulgent sandwich options with unique and unexpected flavor combinations. ### Who This Affects Most - **Culinary Sauces:** The culinary sauces industry can explore the opportunity of developing and marketing beer cheese sauce as a versatile flavor enhancer for various dishes. - **Bakery:** The bakery industry can innovate by introducing new types of toasted sub rolls that can elevate the sandwich experience. - **Fast-casual Restaurants:** Fast-casual restaurants can disrupt the industry by offering indulgent sandwich options that go beyond traditional flavors and ingredients. ## Related on Trend Hunter - [Dippable Roasted Beef Sandwiches](https://www.trendhunter.com/trends/french-dip-sandwich.md) - [Ingredient-Packed Cheesesteak Sandwiches](https://www.trendhunter.com/trends/mega-cheesesteak.md) - [Midwestern Cheese Steak Subs](https://www.trendhunter.com/trends/wisconsin-cheese-steak-subs.md) - [Premium Teriyaki Steak Sandwiches](https://www.trendhunter.com/trends/sweet-onion-steak-teriyaki-sandwich.md) - [Spicy Cheesesteak Sub Sandwiches](https://www.trendhunter.com/trends/chipotle-cheese-steak-sub.md) - [Triple-Meat Submarine Sandwiches](https://www.trendhunter.com/trends/firehouse-smokin-triple-stack.md) - [Spicy Sandwich Collaborations](https://www.trendhunter.com/trends/hot-ones.md) - [Seasonal BBQ Cheesesteak Sandwiches](https://www.trendhunter.com/trends/bbq-beef-cheesesteak-sandwich.md) - [Spicy Nacho-Inspired Sandwiches](https://www.trendhunter.com/trends/spicy-nacho-steak.md)