# Elegant Aristocratic Gastropubs The Rosemary Gastropub Brings British Pub Culture to Paris By Rebecca Byers | Published 2015-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pub-culture References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/03/rosemary-gastropub-by-studio-janreji-paris-france/) The Rosemary Gastropub is a charming nod to British pub culture located in the heart of mainland Europe. Situated in Bastille, the chic gastropub is housed within a 19th century building and is decorated in a typically English style. Filled with feminine furnishings that feel entirely like a London locale, the Rosemary is considered the first British gastropub infused with the essence of [Parisian life](https://www.trendhunter.com/trends/private-parisian-residences). The space is characterized by recently revealed raw finishing such as exposed brick walls and floral William Morris wallpaper that accentuates the original art deco features. A rich array of textiles like that of the velvet covering the stools at the stand up bar add depth and a Parisian take on British pub culture. The Rosemary was designed by [Studio Janréji](https://www.trendhunter.com/trends/studio-asa) in collaboration with French entrepreneur Julien Roques, who was fresh off a residency in London when the two conceived the idea. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 41% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **British Pub Culture:** Disruptive innovation opportunity: Creating hybrid gastropub concepts that blend traditional British pub culture with local influences. - **Elegant Gastropubs:** Disruptive innovation opportunity: Designing upscale gastropubs that offer a sophisticated and refined experience for patrons. - **Cross-cultural Influences:** Disruptive innovation opportunity: Exploring the fusion of different cultural elements to create unique and appealing gastropub concepts. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Incorporating traditional British pub culture into the hospitality industry to attract a wider and more diverse customer base. - **Interior Design:** Disruptive innovation opportunity: Introducing new design concepts and materials that blend different cultural aesthetics in the field of interior design for pubs and restaurants. - **Food and Beverage:** Disruptive innovation opportunity: Offering innovative and elevated culinary experiences that fuse traditional British pub food with local and globally-inspired dishes. ## Related on Trend Hunter - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Culture-Fusion Restaurant Designs](https://www.trendhunter.com/trends/henri-restaurant.md) - [Latin Quarter-Inspired Brasseries](https://www.trendhunter.com/trends/brasserie-des-pres.md) - [French-inspired Stake Restaurant Designs](https://www.trendhunter.com/trends/frenchinspired-stake.md) - [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md) - [Novel Stake-Inspired Dining Concept](https://www.trendhunter.com/trends/paris-steak.md) - [Southern France-Inspired Restaurants](https://www.trendhunter.com/trends/socca-restaurant.md) - [Earthy Warm Ambiant Restaurants](https://www.trendhunter.com/trends/muse-1.md) - [Classic Parisian Bistro Designs](https://www.trendhunter.com/trends/le-cornichon.md)