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# Record-Breaking Dance Videos
The Behind-the-Scenes Gangnam Style Short is Hilarious

By Cody Turner | Published 2012-09-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/psys-gangnam-style
References: [highsnobiety](http://www.highsnobiety.com/2012/09/26/psys-gangnam-style-breaks-guinness-world-record/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=9HPiBJBCOq8)

The Psy Gangnam Style video just broke a Guinness World Record for the most liked [YouTube](https://www.trendhunter.com/trends/worlds-largest-pizza) video, prompting the release of the behind-the-scenes Gangnam Style clip. The video received well over 2.8 million likes in only two short months, and has become one of the most quickly spread and talked about [music videos](https://www.trendhunter.com/trends/working-for-the-weekend) of today.

The previous record holder was for the LMFAO video for Party Rock Anthem with 1.6 million likes, but the all-time most viewed YouTube video still goes to Justin Bieber’s Baby video with 782 million views. Regardless, Psy’s behind-the-scenes/making of video is hysterical. You get to see a glimpse into the hilarity that is the Gangnam Style phenomenon. Watch as Psy performs his song and dance routine while trying to keep a straight face.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 32% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Record-breaking Youtube Videos:** Disruptive innovation opportunity: Explore ways to create viral videos to break records and generate widespread attention.
- **Behind-the-scenes Content:** Disruptive innovation opportunity: Develop behind-the-scenes content for popular videos or events to engage audiences and create additional value.
- **Quickly Spread Music Videos:** Disruptive innovation opportunity: Identify strategies to quickly spread music videos and gain widespread popularity in a short period.

### Who This Affects Most

- **Digital Entertainment:** Disruptive innovation opportunity: Revolutionize the digital entertainment industry by creating new platforms or technologies that enable the rapid spread and engagement of videos.
- **Social Media Marketing:** Disruptive innovation opportunity: Innovate social media marketing strategies to leverage the popularity of record-breaking videos and generate viral content for brands.
- **Online Video Streaming:** Disruptive innovation opportunity: Enhance online video streaming platforms by offering exclusive behind-the-scenes content for popular videos to attract and engage users.

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