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# Gut Health Fiber Supplements
The Organic India Psyllium Pre & Probiotic Fiber is Versatile

By Michael Hemsworth | Published 2020-08-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/psyllium-pre-probiotic-fiber
References: [drugstorenews](https://drugstorenews.com/organic-india-focuses-fiber) & [organicindia](https://www.organicindia.com)

Getting enough fiber in one's diet is a consistent struggle for many consumers who lead fast-paced lifestyles, so new products like the [Organic India](https://www.trendhunter.com/trends/organic-india-organic-gummies) Psyllium Pre & Probiotic Fiber are being created with this in mind.

The product is positioned as being one of the most beneficial fiber sources on the market according to CEO Miguel Gil and includes a number of ingredients that will support overall well-being. This consists of [triphala organic prebiotic fiber](https://www.trendhunter.com/trends/prebiotic-dietary-supplements), Ayurvedic herbs amla, bibhitaki and haritaki, and [heat-stable probiotics](https://www.trendhunter.com/trends/belliwelli-daily-fiber-probiotics-powder) that will help to support a better gut microbiome.

The Organic India Psyllium Pre & Probiotic Fiber comes in three flavor options including Original, Cinnamon Spice and Orange, which can all be easily added to your choice of recipe.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 7% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Gut Health Supplements:** Opportunity to create innovative supplements to support overall well-being with prebiotic fiber, Ayurvedic herbs, and heat-stable probiotics.
- **Fast-paced Lifestyle Food Products:** Opportunity to create convenient and easy-to-consume food products that address the struggle to get enough fiber in one's diet.
- **Flavored Fiber Supplements:** Opportunity to create a variety of palatable fiber supplements in different flavors to appeal to consumer preferences.

### Industries Being Reshaped

- **Nutraceuticals:** Opportunity to create new supplements and functional foods that target gut health with a unique combination of prebiotic fiber, Ayurvedic herbs, and heat-stable probiotics.
- **Food and Beverage:** Opportunity to develop and market convenient, high-fiber, and tasty food products that cater to the needs of busy and health-conscious consumers.
- **Pharmaceuticals:** Opportunity to explore the potential of gut health supplements as a preventive and therapeutic approach for various health issues associated with an imbalanced gut microbiome.

## Related on Trend Hunter

- [Holistic Fiber Dietary Supplements](https://www.trendhunter.com/trends/nutravita-pre-pro-everyday-complex.md)
- [Fiber-Forward Dietary Supplements](https://www.trendhunter.com/trends/fibre-flow.md)
- [Fiber-Packed Prebiotic Supplements](https://www.trendhunter.com/trends/better-gut.md)
- [Daily Gut Health Blends](https://www.trendhunter.com/trends/foundational-daily-fiber.md)
- [Triple-Action Fiber Supplements](https://www.trendhunter.com/trends/ancient-brave-true-biome.md)
- [Clean-Label Fiber Supplements](https://www.trendhunter.com/trends/shed-advanced-fiber.md)
- [Flavorful Fiber Supplements](https://www.trendhunter.com/trends/fiber-flow.md)
- [Probiotic Fiber Supplements](https://www.trendhunter.com/trends/fiber-supplements.md)
- [Bowel Regularity-Promoting Supplements](https://www.trendhunter.com/trends/aors-psyllium-curcumin.md)
