# Emotional Colored Pencils The Psychology of Color Pencil Set Uses Psychological Descriptions By Alyson Wyers | Published 2014-10-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/psychology-of-color References: [psfk](http://www.psfk.com/2014/10/colored-pencils-emotion-for-grownups.html) & [theschooloflife](http://www.theschooloflife.com/shop/the-psychology-of-colour/) This pencil set is named according to the psychology of color. From The School of Life, the set of 12 colored pencils have descriptive definitions instead of color names printed on the side. Intended for adults, each pencil in the Psychology of Color set has one word associated with it based on what emotion corresponds to that hue. For example, yellow represents hope while dark red signifies power and black means authority. Other concepts include vitality, sanity, realism, mellowness, discipline, dignity, clarity, ambiguity and adventure. A booklet of definitions comes with the box of colored pencils explaining the relationship between every color in the high quality buckram-finish box and the psychological state it correlates to. This includes a paragraph sure to get creative types thinking about their color choice. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Psychology of Color:** The trend of using color psychology to evoke specific emotions and connections presents opportunities for businesses to create targeted marketing campaigns and product design. - **Descriptive Branding:** The trend of using descriptive definitions instead of traditional names for products allows businesses to create a unique and memorable brand identity. - **Emotional Design:** The trend of incorporating emotions and psychology into product design opens up opportunities for businesses to create products that resonate with consumers on a deeper level. ### Who This Affects Most - **Art Supplies:** The art supplies industry can leverage the trend of the Psychology of Color set by developing new products that tap into the emotional and psychological aspects of color usage in artwork and creative expression. - **Marketing and Advertising:** The marketing and advertising industry can utilize the trend of descriptive branding to create impactful campaigns that connect with consumers by highlighting the emotions and psychological states associated with their products. - **Product Design:** The product design industry can capitalize on the trend of emotional design by creating products that not only fulfill functional needs but also evoke specific emotional responses to enhance user experiences. ## Related on Trend Hunter - [Color Psychology Tests](https://www.trendhunter.com/trends/colorme.md) - [Self-Sharpening Coloring Pencils](https://www.trendhunter.com/trends/infinity-colouring-pencils.md) - [Wellness-Focused Stationery Brands](https://www.trendhunter.com/trends/affirmation-gel-pens.md) - [Chromatic Emotional Home Decor](https://www.trendhunter.com/trends/3form-2025-color-collection.md) - [Psychologist-Designed Educational Toys](https://www.trendhunter.com/trends/therapeutic-games.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Pattern-Drawing Dual-Tip Pens](https://www.trendhunter.com/trends/colored-curve-pens.md) - [Creativity Self-Assessments](https://www.trendhunter.com/trends/crayola-creative-styles.md)