# Psycho-delic Advertising WorldH2ODay.org Uses Alfred Hitchcock To Scare You Into Action By Vincent Salera | Published 2009-03-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/psychodellic-advertising-worldh2odayorg-uses-alfred-hitchcock-to-scare-you References: [youtube](http://www.youtube.com/watch?v=VE1bjbGj8XA) The latest commercials for [clean water preservation](https://www.trendhunter.com/trends/waste-no-space-campaign) include a “Psycho” inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water. The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause. **Implications** - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a [horror film-esque style](https://www.trendhunter.com/trends/scary-good), important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 7% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Horror-inspired Advertising:** Exploring horror film-esque styles in advertising can help drive important messages on a visceral level. - **Water Preservation Awareness:** Advertisements emphasizing the importance of clean water preservation are likely to become more common in the future. - **Creative Editing in Commercials:** The use of superb editing techniques in commercials can enhance their impact and engagement with audiences. ### Sectors Adopting This - **Advertising:** The advertising industry can innovate by incorporating horror film-esque styles and creative editing in their commercials to drive important messages. - **Water Preservation:** The water preservation industry can leverage horror-inspired advertising to raise awareness about the importance of clean water and its impact on culture. - **Film and Video Production:** The film and video production industry can explore horror film-inspired techniques in their work to create engaging and impactful content, like the Alfred Hitchcock-inspired commercial. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Psychoactive Sparkling Waters](https://www.trendhunter.com/trends/psychedelic-water.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)