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# Psychedelic Watches
Test Card Watch by D&G Looks Like TV Color Bars

By Rose Nazarali | Published 2009-06-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/psychedelic-watches-test-card-watch-by-dg
References: [coolchiq.blogspot](http://coolchiq.blogspot.com/2007/05/turning-back-time-at-dolce-gabbana.html#comments) & [dolcegabbana](http://www.dolcegabbana.com/)

The Test Card Watch by Dolce & Gabbana is a colorful timepiece and stands out in their collection.

The Test Card Watch was inspired by the first BBC electronic test cards and was portrayed on the dial, sure to give users flashbacks of childhood cartoon watching.

The Test Card Watch not only gives you a blast from the past (who can forget those SMPTE color bars?), but also has a one-touch black light and is water resistant up to 50m.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 57% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-inspired Timepieces:** There is an opportunity for watchmakers to create timepieces that pay homage to nostalgic designs while incorporating modern technology.
- **Functional Fashion:** As technology continues to advance, there is an opportunity to merge fashion and function in unique and creative ways.
- **Multifunctional Accessories:** Consumers are looking for accessories that can do more than just serve one purpose - there is space for accessories that can blend fashion, utility, and technology.

### Sectors Adopting This

- **Fashion:** Fashion designers and retailers can take inspiration from timepieces like the Test Card Watch to create unique and eye-catching accessories.
- **Consumer Electronics:** As smartwatches and wearables continue to grow in popularity, there is a market for retro-inspired designs that offer a break from the norm.
- **Entertainment:** Media companies can create merchandise inspired by nostalgic designs, like the Test Card Watch, to tap into consumers' love for retro entertainment.

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