# Illusionary Retro Fashion Elle Magazine's 'Pop' Editorial is Full of Funky Optical Illusions By Lacey-Jane Walsh | Published 2013-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/psychedelic-retro-looks References: [visuellemagazine.blogspot](http://www.visuellemagazine.blogspot.ca/2013/04/elle-canada-chantal-stafford-abbott-in.html) [Elle Magazine's](https://www.trendhunter.com/trends/ksubi-by-elle-collection) 2013 editorial 'Pop,' shot by photographer Neil Mota, is a stylish 60s-inspired piece that brings us back to a groovier time in the fashion industry. This psychedelic shoot is overflowing with optical illusions and and stunning 60s hairstyles. Stunning red-head Chantal Stafford-Abbott is seen in these retro-inspired pictures sporting lots of [checkered accessories](https://www.trendhunter.com/trends/special-vinyl-record) and striped outfits. Her hive-like hairstyle and long fake lashes help tie together the swinging '60s feel behind this editorial. The vintage style footwear and [large loop-style earrings](https://www.trendhunter.com/trends/vintage-soul-collection) in these shots would inspire fashion envy in almost any office setting. With the help of funky-colored lighting and wavy optical print backgrounds, the 'Pop' editorial by Elle successfully makes the viewer feel like they've been transported from modern-day life into an Austin powers movie. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Fashion:** Disruptive innovation opportunity: Create a line of clothing and accessories that incorporate bold, colorful patterns and optical illusions inspired by the 60s era. - **Retro Hairstyles:** Disruptive innovation opportunity: Develop a range of hairstyling products and techniques that allow individuals to recreate iconic 60s hairstyles with ease. - **Optical Illusion Photography:** Disruptive innovation opportunity: Integrate advanced digital editing and projection technologies to produce visually stimulating optical illusion photography for fashion campaigns and editorials. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore the use of augmented reality (AR) and virtual reality (VR) technologies to enhance the shopping experience and enable customers to virtually try on retro-inspired fashion items. - **Beauty:** Disruptive innovation opportunity: Create a range of cosmetics and false eyelashes that mimic the dramatic, exaggerated 60s makeup looks featured in the 'Pop' editorial, appealing to consumers seeking unique retro-inspired beauty products. - **Photography:** Disruptive innovation opportunity: Develop advanced software and tools that simplify the creation of optical illusion photography, allowing photographers to easily incorporate captivating visual effects into their work. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md)