# Psychedelic Makeup Collections Illasmasqua's Hypnotica Range Features Highlighter-Hued Shades By Jana Pijak | Published 2016-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/psychedelic-makeup References: [buro247.me](http://www.buro247.me/beauty/news/on-trend-illamasqua-s-summer-hypnotica-collection.html) & [illamasqua](http://www.illamasqua.com) Illasmasqua's 'Hypnotica' collection consists of psychedelic makeup that will appeal to those who aren't afraid to make a statement. The daring makeup collection includes marbled lipstick products along with eyeshadow pencils that are showcased in a highlighter-hued color palette. The collection also includes Illasmasqua's signature eyeliner pencil and a set of feathered false lashes. The brand's Hypnotica collection will leave a lasting impression when worn and is ideal for those looking to stand out day or night. The range is also fun for beauty buffs who are planning to attend a concert or music festival event. Rejecting the fashion world's recent focus on bare and natural beauty looks, this makeup collection is colorful and daring, promoting artistry and self-expression rather than subtlety. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Psychedelic Makeup:** Opportunity for disruptive innovation in creating vibrant and expressive makeup products. - **Highlighter-hued Shades:** Opportunity for disruptive innovation in developing bold and eye-catching color palettes for makeup. - **Marbled Lipstick:** Opportunity for disruptive innovation in creating unique and visually appealing lipstick products. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunity for disruptive innovation in the beauty industry by offering unconventional and vibrant makeup options. - **Fashion and Events:** Opportunity for disruptive innovation in the fashion and events industry by incorporating statement makeup looks into runway shows and events. - **Artistic Supplies:** Opportunity for disruptive innovation in the artistic supplies industry by providing high-quality and vividly pigmented makeup products. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md)