# Swinging Sixties Spreads Westeast Magazine's 'Psychedelic Lover' Editorial Has a Twiggy Appeal By Jordy E | Published 2012-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/psychedelic-lover References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/psychodelic-lover-gwen-loos-by-yuji.html) & [westeastmag](http://www.westeastmag.com/) WestEast Magazine's 'Psychedelic Lover' editorial mirrors the looks and allure of [classic 1960s fashion](https://www.trendhunter.com/trends/wildest-ones-yet) in many respects. Dutch model Gwen Loos' exaggerated eye makeup is reminiscent of the cosmetic looks sported by Twiggy here, also known as the decades ultimate it girl who pioneered a timeless style sense. Psychedelic Lover was taken by the photography duo Yuji Oboshi and Mari Maeda. The pale backdrops chosen by the pair helped to offset stylist Debbie Hsieh's selection of [glamorous vintage apparel](https://www.trendhunter.com/trends/gap-and-den), bringing forth a done up Loos in [bold floral patterns](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), glittering full length pieces and large wooden heels. Loos has taken on the best of swinging sixties apparel here, and given WestEast Magazine's up and coming brand, this was certainly a well-informed choice. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Brands could capitalize on the renewed interest in 1960s fashion by revisiting classic designs with modern twists. - **Nostalgia Marketing:** Brands could leverage consumers' love for the past to create campaigns that tap into feelings of comfort and familiarity. - **Bold Makeup:** Bold, 1960s-inspired makeup looks could offer new opportunities for cosmetics brands seeking to engage with customers. ### Sectors Adopting This - **Fashion:** Fashion brands could draw inspiration from retro styles to create new collections that pay homage to the 1960s. - **Photography:** Photographers could explore retro themes and styles to create unique visual content that appeals to audiences' love of nostalgia. - **Cosmetics:** Cosmetics brands could create new products and campaigns that draw on the bold, colorful looks of 1960s makeup trends. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)