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Fashionable Book Branding

Saint Laurent's Psych Rock Collection is Part of the Sonic Exhibition

— July 3, 2014 — Fashion
The Saint Laurent Spring 2015 collection, entitled "Psych Rock" is lensed by its designer, Hedi Slimane in this visually striking image series for "Sonic", his latest book and art exhibit project.

"The new project is set to be exhibited at The Foundation Pierre Bergé-Yves Saint Laurent from September 2014." To be included in the exhibit are some of the designer's photographs of his latest menswear line that pays homage to psych rock inspirations.

For "Sonic", Hedi Slimane photographs four models with their backs to the camera and highlights the incredible embroidery and embellishment details of his latest collection. This striking image series brings all of its focus on the models' clothes, pieces that embody a unisex aesthetic.
Trend Themes
1. Psych Rock Fashion - The growing popularity of psych rock music culture and fashion style creates opportunities for branded fashion collections and art exhibits.
2. Fashion-book Crossovers - The concept of promoting fashion collections through art exhibitions and books creates disruptive innovation opportunities for the fashion and publishing industries.
3. Unisex Aesthetics - The increasing popularity of genderless and unisex fashion styles creates market opportunities for brands that promote inclusivity and diversity through their collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on the psych rock fashion trend by creating more collections and experiences that tap into the music culture.
2. Publishing - The concept of fashion-book crossovers creates innovative opportunities for publishers to expand their offerings and reach new audiences.
3. Art - The intersection of fashion and art creates new market opportunities for galleries and museums that focus on fashion exhibitions and experiences.
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