# Dancing Pistachio Viral Ads This Psy Super Bowl Commercial Re-Visits Gangnam Style By Jonathon Brown | Published 2013-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/psy-super-bowl References: [youtu.be](http://youtu.be/NtEjmfOMeOE) & [getcrackin](http://getcrackin.com/) A new Psy Super Bowl commercial for Wonderful Pistachios surfaced last night on [CBS](https://www.trendhunter.com/trends/mayotivations-campaign) during the big game and perpetuated the Gangnam Style craze once more. [YouTube's](https://www.trendhunter.com/trends/simplyprotein-campaign) most watched video of all time continues to influence popular culture as Psy is now the face of Wonderful Pistachios. Who would've thought a song like this would suit an advertisement for nuts? In the commercial, Psy performs his famous song alongside a group of dancing pistachios as part of Wonderful Pistachios 'Get Crackin' campaign. This is a smart move for Wonderful Pistachios because anything involving Psy or Gangnam Style is now a certified viral hit so banking on this adaptation of the song was a pretty safe bet. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Viral Advertising:** The success of Wonderful Pistachios' Gangnam Style ad demonstrates the power of using pop culture phenomena to create viral marketing campaigns. - **Celebrity Endorsements:** Partnering with popular celebrities like Psy can increase brand visibility and create a buzz around a product or service. - **Pop Culture Influences:** Brands that stay up-to-date and incorporate popular culture references in their marketing efforts can attract younger, trend-seeking audiences. ### Where This Applies - **Food and Beverage:** Wonderful Pistachios, a food commodity brand, utilized pop culture to market their product, proving there can be creativity in all industries. - **Marketing and Advertising:** Successful viral advertising campaigns require creativity and the ability to stay current with pop culture trends, opening up new opportunities for marketers and advertisers. - **Entertainment:** Partnering with celebrities, or incorporating elements of pop culture in advertisements, opens up opportunities for entertainment companies to work with brands and expand their reach to new audiences. ## Related on Trend Hunter - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Musical Nut Campaigns](https://www.trendhunter.com/trends/nuttunes.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Hilarious Mixed Nuts Campaigns](https://www.trendhunter.com/trends/plantersallorone-debate.md) - [Chocolate-Dipped Pistachio Snacks](https://www.trendhunter.com/trends/wonderful-pistachios-snacks.md) - [Official Esports Snack Partnerships](https://www.trendhunter.com/trends/wonderful-pistachios-2.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)