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# On-Demand Sustainable Sneakers
Psudo is Setting a Standard for Sustainable Manufacturing

By Laura McQuarrie | Published 2022-06-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/psudo
References: [businesswire](https://www.businesswire.com/news/home/20220518006049/en) & [psudo](http://psudo.com/)

Sustainable sneaker start-up Psudo is disrupting the sneaker market with plans to manufacture shoes on-demand and with innovative materials. Thanks to REPREVE yarn made from [recycled water bottles](https://www.trendhunter.com/trends/shore), Psudo’s slip-on sneakers boast printed laces and eye-catching designs made possible with 3D sublimation printing.

The sneaker start-up focused on ethical, small-batch and on-demand production recently closed a $3M seed financing round and this investment will help to support the future of its vision for [sustainable footwear](https://www.trendhunter.com/trends/sustainable-sneaker-collection). By 2023, Psudo intends to create the world's most [environmentally friendly sneaker](https://www.trendhunter.com/trends/allbirds-m00nshot-zero) and alleviate the immense amount of pressure that's put on the world's waste management systems.

Simplified sneaker manufacturing is married with sustainability, comfort and style by Psudo for a fresh take on footwear of the future.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 24% | Activity: 36% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **On-demand Manufacturing:** Psudo's plan to manufacture shoes on-demand disrupts traditional manufacturing and creates a more sustainable and ethical process for producing sneakers.
- **Innovative Materials:** By using REPREVE yarn made from recycled water bottles, Psudo is disrupting the sneaker market and setting a standard for sustainable materials in footwear.
- **3D Printing:** Psudo's use of 3D sublimation printing to create eye-catching designs disrupts traditional sneaker design and offers a unique customization opportunity for consumers.

### Industries Being Reshaped

- **Footwear Manufacturing:** Psudo's sustainable and on-demand manufacturing process provides an opportunity for other companies in the footwear manufacturing industry to adopt more ethical and environmentally friendly practices.
- **Textile Industry:** The use of innovative materials, such as REPREVE yarn, could disrupt the textile industry and encourage the adoption of more sustainable and eco-friendly materials in other industries.
- **3D Printing Industry:** Psudo's use of 3D sublimation printing in their manufacturing process offers opportunities for innovation and growth within the 3D printing industry, particularly in the realm of customization options for consumers.

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- [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md)
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