# Seasonal Cafe Birthday Promotions Starbucks Canada is Giving Away PSL Temporary Tattoo Sheets By Michael Hemsworth | Published 2023-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets References: [canadify](https://canadify.com/2023/10/09/starbucks-canada-is-giving-away-free-psl-themed-temporary-tattoo-sheets-on-october-10-2023/) & [starbucks](https://www.starbucks.ca)  Avid pumpkin spice latte fans are sure to welcome this new promotion at participating [Starbucks](https://www.trendhunter.com/trends/pumpkin-spice-latte-season) locations in Canada that will provide them with [PSL](https://www.trendhunter.com/trends/biggby-coffee-psl) temporary tattoo sheets to show off their pride for seasonal drink. The promotion will see fans who pick up a hot, iced or blended Pumpkin Spice Latte on October 10, 2023 with a free sheet of temporary tattoos. The temporary tattoos feature a variety of autumnal imagery that pay homage to the PSL's birthday (October 10). The Starbucks PSL temporary tattoo sheets promotion will also see locations playing a curated music playlist with hits from 2003: the year the PSL was launched. The promotion celebrates 20 years of the seasonal beverage and speaks to the continued popularity of the autumnal flavor profile. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 14% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Cafe Promotions:** Providing customers with unique and nostalgic experiences through limited-time promotions that celebrate the anniversary of popular seasonal beverages. - **Temporary Tattoo Merchandise:** Creating collectible merchandise, such as temporary tattoo sheets, that allows fans to express their loyalty and passion for specific products. - **Curated Music Experiences:** Enhancing customer experiences with specially curated music playlists that evoke nostalgia and create a sense of connection to a product's history. ### Sectors Adopting This - **Coffee Retail:** Coffee retailers can leverage seasonal promotions and exclusive merchandise to enhance brand loyalty and create buzz around their products. - **Merchandise Retail:** Companies specializing in merchandise retail can explore unique and limited-edition collectible items to cater to passionate fan bases and drive sales. - **Music Streaming:** Music streaming platforms can collaborate with brands to create curated playlists that evoke specific emotions and enhance brand experiences for customers. ## Related on Trend Hunter - [Fall-Exclusive Canadian Promotions](https://www.trendhunter.com/trends/pumpkin-spice-latte-season.md) - [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md) - [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md) - [Limited-Time Pumpkin Drinks](https://www.trendhunter.com/trends/biggby-coffee-psl.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Pumpkin Spice Latte-Inspired Bouquets](https://www.trendhunter.com/trends/psl-bouquet.md) - [Thursday BOGO Offers](https://www.trendhunter.com/trends/thursday-bogo-offers.md) - [PSL Tasting Flights](https://www.trendhunter.com/trends/pumpkin-spice-duo-flight.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md)