# Fall-Flavored Lip Balms 'Winky Lux's' 'PSL' Lip Balm Tastes Like a Fall Beverage Favorite By Georgia Wray Norsten | Published 2024-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/psl-lip-balm References: [winkylux](https://winkylux.com/products/pumpkin-spice-latte-balm)  '[Winky Lux](https://www.trendhunter.com/trends/shine-trio)' is adding a new must-have to your fall beauty routine with the launch of its '[Pumpkin Spice Latte](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte) (PSL) Lip Balm,' just in time for autumn. Capturing the essence of the season's favorite flavor, this lip balm smells exactly like a pumpkin spice latte while delivering a gorgeous warm neutral shade that's perfect for everyday wear. Featuring a blend of Vitamin E and Jojoba Oil, you can provide your lips with intense moisture while leaving them with a sheer, shiny, nude-brown finish. It's an ideal companion for anyone looking to stay hydrated and stylish as the weather cools down. Known for their [viral lip balms](https://www.trendhunter.com/trends/hismile-lip-balm), Winky Lux is sure to win over pumpkin spice lovers with this seasonal beauty essential. Whether you're working on fall-themed looks or just can't get enough pumpkin spice, Winky Lux's PSL Balm is the perfect addition to your beauty bag this season. Image Credit: Winky Lux ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 75% | Activity: 81% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Seasonal-flavored Beauty Products:** Beauty brands are capitalizing on the popularity of seasonal flavors to create limited-edition products that resonate with consumers' cravings. - **Multi-functional Lip Care:** Emerging products blend flavor, aesthetic, and skincare benefits, creating a holistic approach to beauty that appeals to a wide range of users. - **Trend-driven Beauty Packaging:** Limited-edition, seasonally themed packaging can enhance the appeal and collectability of beauty products, driving higher consumer engagement. ### Where This Applies - **Cosmetics:** The cosmetics industry is increasingly incorporating popular seasonal themes and flavors into product lines to attract niche markets. - **Health and Wellness:** Blending skincare nutrients like Vitamin E and Jojoba Oil in flavored products opens new avenues for integrating wellness into daily beauty routines. - **Consumer Packaged Goods:** CPG companies can leverage flavor trends to create unique, limited-edition products that tap into the seasonal psyche of consumers. ## Related on Trend Hunter - [Autumnal Liquid Lip Balms](https://www.trendhunter.com/trends/pout-hero.md) - [Pumpkin Spice-Inspired Lip Products](https://www.trendhunter.com/trends/balm-lip-treatment.md) - [Beverage-Inspired Lip Balms](https://www.trendhunter.com/trends/limitededition-lip-butter-balm.md) - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Pumpkin-Themed CPG Collections](https://www.trendhunter.com/trends/hello-pumpkin.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md)