# Glowing Honeycomb Structures The PSi Tower by Michael Young Shape-Shifts for Light By Meghan Young | Published 2010-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/psi-tower References: [dvice](http://dvice.com/archives/2010/09/shape-shifting-1.php#1) & [dezeen](http://www.dezeen.com/2010/09/20/hong-kong-psi-tower-by-michael-young/) There is something very hypnotic about the [hexagonal-faceted PSi Tower](https://www.trendhunter.com/trends/airhive). Although at first it seems attributed to its ultra-modern, [glowing exterior](https://www.trendhunter.com/trends/almais-office), I realized that in addition to that, it's the tower's shape-shifting ways as well. Designed by Michael Young, the PSi Tower's surface actually shifts to maximize the amount of light that enters the building. It changes depending on the weather and lighting conditions. To be built in Hong Kong, it will act as another [stunning landmark](https://www.trendhunter.com/trends/symphony-tower), housing an office complex with luxury apartments. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Glowing Exterior Architecture:** There is an opportunity for disruptive innovation in creating buildings with surfaces designed to optimize light entry. - **Shape-shifting Structures:** The concept of shape-shifting buildings presents an innovative approach to architecture and design. - **Responsive Building Design:** Developing buildings that dynamically adapt to changing weather and lighting conditions can revolutionize the construction industry. ### Industries Being Reshaped - **Architecture:** The architecture industry can explore new possibilities in creating visually stunning and functional structures. - **Real Estate:** Incorporating shape-shifting and responsive design elements can attract luxury apartment buyers and enhance property values. - **Construction:** The construction industry can adopt new technologies and materials to construct buildings that optimize natural light and energy efficiency. ## Related on Trend Hunter - [Low-Carbon Biomimetic Towers](https://www.trendhunter.com/trends/tonkin-liu.md) - [Kinetic Interaction Pavilions](https://www.trendhunter.com/trends/transmutation-observatory.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Organic Striking Tower Designs](https://www.trendhunter.com/trends/the-leaves.md) - [Interactive Public Pavilions](https://www.trendhunter.com/trends/radius-transformation-pavilion.md) - [Glowing Mosaic Offices](https://www.trendhunter.com/trends/almais-office.md) - [Billowing Modular Art Installations](https://www.trendhunter.com/trends/curly-cube.md) - [Lunar-Based Rotating Pavilions](https://www.trendhunter.com/trends/moon-pavilion.md) - [Stacked Pebble-Inspired Towers](https://www.trendhunter.com/trends/calais-port-tower.md)