# Scribbly Canine Campaigns These Psi Czar Dog Grooming Ads Tame Tangled Fur By Amelia Roblin | Published 2011-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/psi-czar-dog-grooming-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/psi_czar_dog_grooming_studio_poodle) & [lowe.pl](http://www.lowe.pl/) You know it's time to take your pooch to the [doggy hair dresser](https://www.trendhunter.com/trends/woof-gang-cosmetics) when he begins to look like the messy illustrations in these Psi Czar Dog Grooming ads. When matted fur gets to this impossibly knotted state, you'll be pretty happy to hand him over to the professionals. The [Lowe GGK](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour) advertising agency of Warsaw composed these three prints in what appears to have been about a 30 second job. The aggressive doodles on paper may look to have required little talent in graphic design, yet there are several indicators that this campaign is in fact well conceived. First of all, the scribbled sketches vaguely resemble a messy poodle, a shi tzu and a terrier. Secondly, these Psi Czar Dog Grooming ads demonstrate how often the simplest spreads communicate the most comprehensive messages. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creative Pet Advertising:** Opportunity for businesses to explore innovative and artistic advertising campaigns in the pet industry. - **Simplistic Design:** Opportunity for designers to create impactful and memorable visuals through simple and minimalistic designs. - **Professional Pet Grooming:** Opportunity for pet grooming businesses to showcase their expertise in transforming tangled and messy fur into well-groomed and adorable pets. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities in the advertising industry include developing unconventional and eye-catching pet-related advertisements. - **Graphic Design:** In the field of graphic design, there are opportunities to create unique and engaging visuals that leave a lasting impression on viewers. - **Pet Grooming:** Disruptive innovation opportunities within the pet grooming industry could include introducing new techniques and technologies for handling matted and tangled fur. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md)