# Esports Marketing Deals AMD Offers Up its PC Components to Esports Organization and Team PSG Talon By Kanesa D | Published 2023-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/psg-talon References: [esportsinsider](https://esportsinsider.com/2023/06/psg-talon-amd-partnership) & [talon.gg](https://www.talon.gg/)  Talon Esports, an esteemed esports organization based in Hong Kong, has successfully established a partnership with leading hardware brand [AMD](https://www.trendhunter.com/trends/boom-esports), signifying a significant milestone for both entities. As a result of the deal, AMD will act as a prominent sponsor for [Talon Esports'](https://www.trendhunter.com/trends/gbeat-energy-drinks) esteemed League of Legends team, [PSG Talon](https://www.trendhunter.com/trends/psg-talon-steelseries), ahead of their performance at the Pacific Championship Series (PCS). By leveraging AMD's advanced technology for its computers, PSG Talon aims to gain a competitive edge against components in its pursuit of excellence within the esports scene. Notably, this partnership extends beyond the provision of high-quality components. AMD will also enjoy valuable branding visibility on PSG Talon's jerseys for the remainder of the 2023 season, further solidifying its presence within the esports community. Image Credit: Talon Esports, AMD ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 35% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports Sponsorship:** Disruptive innovation opportunity: Providing sponsorship and advanced technology components to esports organizations can enhance brand visibility and promote competitive advantage. - **Advanced Technology in Esports:** Disruptive innovation opportunity: Leveraging cutting-edge technology, such as AMD's components, can help esports teams gain a competitive edge and improve performance. - **Brand Visibility in Esports:** Disruptive innovation opportunity: Establishing branding partnerships with esports teams can enhance visibility and presence within the esports community. ### Where This Applies - **Hardware:** Disruptive innovation opportunity: Collaborating with esports organizations to provide high-quality components can open up new business opportunities and expand market presence. - **Esports:** Disruptive innovation opportunity: Developing strategic partnerships with hardware brands can provide esports teams with advanced technology and support their growth and success. - **Marketing:** Disruptive innovation opportunity: Exploring innovative marketing strategies within the esports industry, such as jersey branding, can increase brand visibility and reach a targeted audience. ## Related on Trend Hunter - [Hong Kong Esports Partnerships](https://www.trendhunter.com/trends/psg-talon-steelseries.md) - [Collaborative Esports Energy Partnerships](https://www.trendhunter.com/trends/psg-talon-1.md) - [Esports Hardware Partnerships](https://www.trendhunter.com/trends/boom-esports.md) - [Promotional Monitor-Focused Deals](https://www.trendhunter.com/trends/talon.md) - [Gaming PC Partnerships](https://www.trendhunter.com/trends/excel-esports-x-pcspecialist.md) - [Esports Development Partnerships](https://www.trendhunter.com/trends/riot-games-6.md) - [Esports-Branded Energy Drinks](https://www.trendhunter.com/trends/gbeat-energy-drinks.md) - [Esports Hardware Sponsorships](https://www.trendhunter.com/trends/boom-esports-1.md) - [Computer Hardware Partnerships](https://www.trendhunter.com/trends/hp-x-astralis.md)