# Collaborative Sport-Centric Apparel PSG and Jordan Brand Join Forces on a New Collection By Amy Duong | Published 2023-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/psg-and-jordan References: [hypebeast](https://hypebeast.com/2023/1/psg-jordan-jacket-hoodie-tee-sweatpants-black-gold-release-date) & [atmos-tokyo](https://www.atmos-tokyo.com/lp/paris-saint-germain-23sp-ap-lp?SRPLP) PSG and Jordan Brand join forces on a new collaborative collection with the help of Japanese retail imprint atmos Tokyo as well. The new collection is made up of cozy sportswear, stating off with a collared zipped Anthem jacket. It is designed in black color and detailed with wayward golden lines throughout the entire silhouette. At the left side of the chest sees a branded PSG patch and there are two flapped pockets at the lower sections of the front. This is followed by a pullover hoodie that is detailed with 'Paris' along the front with the same aforementioned pattens along the sleeve and waist, rounded out by a large PSG logo at the back. The capsule is finished with short and long-sleeved tops adorned with branded details. Image Credit: atmos Tokyo, [hypebeast](https://hypebeast.com/2023/1/psg-jordan-jacket-hoodie-tee-sweatpants-black-gold-release-date), [atmos-tokyo](https://www.atmos-tokyo.com/lp/paris-saint-germain-23sp-ap-lp?SRPLP) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 65% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Sport-centric Collaborations:** Opportunity for different sportswear brands to collaborate to create unique collections that cater to consumers’ sports interests. - **Cozy Sportswear:** As athleisure grows in popularity, innovative ideas that combine sportswear with comfort will cater to changing consumer preferences. - **Branded Details:** Branding elements such as logos, personalized patches or prints, can add uniqueness to sportswear apparel and appeal to consumers’ desire for individualization. ### Sectors Adopting This - **Sportswear:** Collaborations between sportswear companies can lead to an increase in product range and unique designs. - **Fashion:** The rising trend of athleisure opens up opportunities for fashion brands to enter the sports market and collaborate with sportswear brands to provide comfortable yet stylish wear. - **Retail:** Incorporating personalized branding within collections encourages consumers to purchase exclusive apparel, leading to an increase in revenue. ## Related on Trend Hunter - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Elephant-Printed Sports Kits](https://www.trendhunter.com/trends/paris-saint-germain-1.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md)