# Mall-Branded PSA Series Cadillac Fairview Debuts a PSA Video Series on Community Health and Safety By Grace Mahas | Published 2020-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/psa-video-series References: [cadillacfairview](https://www.cadillacfairview.com/en_CA/careers/life-at-cf.html) In an effort to keep the community safe, [Cadillac Fairview–a](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year) chain of shopping centers in Canada–recently unveiled its first-ever [PSA](https://www.trendhunter.com/trends/centre-for-child-protection) video series on community health and safety. The brand prioritizes consumers' safety since the onset of the pandemic with new measures like physical distancing, traffic flow management, use of personal protective equipment and increased cleaning of high touch point surfaces to combat the spread of the virus. Its new PSA video series reaffirms Cadillac Fairview's commitment to health and safety ahead of the holiday season. The series includes five testimonial videos from employees the first two videos highlight the work of Jaideo Kardeo, Security Supervisor at CF Fairview Mall and Patrick Murray, Property Manager at CF Sherway Gardens. Viewers can watch the entire series online through CF's platform. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Community Safety Psas:** Opportunity to create more branded PSA campaigns that prioritize community safety and health amid pandemic. - **Employee Testimonial Videos:** Opportunity for companies to feature their employees in promotional videos to highlight their dedication to customer safety and health. - **Online Video Platforms:** Growing demand for online platforms to host virtual events and PSA campaigns that promote community safety and health measures. ### Who This Affects Most - **Shopping Centers:** Opportunity for shopping centers and retailers to showcase their commitment to customer safety and health through branded PSAs. - **Property Management:** Opportunity for property management companies to create employee testimonial videos to promote the safety and health of their communities. - **Media and Entertainment:** Opportunity for media and entertainment companies to create online platforms that host virtual events and PSA campaigns promoting community safety and health measures. ## Related on Trend Hunter - [Cultural Shopping Experiences](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md)