# Affordable Cruelty-Free Skincare PSA Skin is a Clean, Simple and Effective Skincare Brand By Laura McQuarrie | Published 2020-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/psa-skin References: [refinery29](https://www.refinery29.com/en-gb/psa-skin-review) & [psaskin](https://psaskin.com/shop) [PSA](https://www.trendhunter.com/trends/psa-skincare-dew-halo) Skin is a skincare brand that makes clean, cruelty-free products that are accessibly priced yet packed with ingredients that are proven to make a difference to the skin. The products are packed with hero skincare ingredients like hyaluronic acid for deep hydration, salicylic acid for treating breakouts and glycolic acid to support an even skin tone. The LIGHT UP Vitamin C & E Flash Brightening Mask is powered by 11% L-ascorbic acid and in this form, it offers a non-irritating alternative to [popular Vitamin C serums](https://www.trendhunter.com/trends/vitamin-c-serum1). In the MIDNIGHT COURAGE Rosehip & Bakuchiol Retinol Night [Oil](https://www.trendhunter.com/trends/rose-garden), there's a combination of anti-aging ingredients, namely a mild version of retinol and a natural alternative to it. The skinare brand also offers clean and ethically made products for skin that's dehydrated, acne-prone or dry. Image Credit: PSA Skin ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 26% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean, Cruelty-free Skincare:** Disruptive innovation opportunity: Develop a line of clean, cruelty-free skincare products that are affordable and packed with effective ingredients. - **Alternative Vitamin C Serums:** Disruptive innovation opportunity: Create a non-irritating alternative to popular Vitamin C serums using L-ascorbic acid. - **Natural Anti-aging Ingredients:** Disruptive innovation opportunity: Combine mild versions of retinol with natural alternatives to create effective anti-aging skincare products. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunity: Introduce affordable, clean, and cruelty-free skincare products to the market. - **Beauty:** Disruptive innovation opportunity: Develop alternative, non-irritating Vitamin C serums for the beauty industry. - **Health and Wellness:** Disruptive innovation opportunity: Create natural anti-aging skincare products for the health and wellness market. ## Related on Trend Hunter - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Multi-Tasking Replenishing Mists](https://www.trendhunter.com/trends/psa-skincare-dew-halo.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md)