# Prison Fun Scenarios PSA Shows Outcome of Drug Smuggling By Ayman | Published 2009-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/psa-drug-smuggling References: [trendhunter](http://www.trendhunter.com/ayman) This Spanish [anti-drug smuggling PSA](https://www.trendhunter.com/trends/ai-investment-fraud) drives the point home for anyone who's considered doing it. “Do you honestly think getting drugs abroad could be a laugh?” asks the PSA. “2,000 Spanish citizens are no longer laughing. When you travel, keep away from drugs.” This copy is complemented with [typical tragic prison scenarios](https://www.trendhunter.com/trends/this-is-not-a-home) (dropping the soap and getting slashed with a knife). The images show the prisoners laughing while doing these things, in order to showcase the [absurdity of taking drug smuggling lightly](https://www.trendhunter.com/trends/dont-be-a-gringo). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Anti-drug Propaganda:** Opportunity for companies to create innovative campaigns that strongly discourage drug smuggling and convey the dangerous consequences of the activity. - **Humor in PSA:** Opportunity for businesses to create effective public service announcements using humor to capture the attention of the audience. - **Impact of Shock Factor:** Opportunity for organizations to use shock factor in their messaging to get their message across more effectively. ### Industries Being Reshaped - **Advertising:** Companies in the advertising industry can capitalize on the use of humor and shock factor in their campaigns. - **Law Enforcement:** Opportunity for law enforcement agencies to partner with businesses to create more impactful anti-drug smuggling campaigns. - **Media and Entertainment:** Opportunity for media and entertainment businesses to use their platforms to deliver effective anti-drug smuggling messaging to their audiences. ## Related on Trend Hunter - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md)