Everyone is talking about the PS3, but are the graphics really that hot? You be the judge. This video is a preview for Fight Night Round 3, one of the hottest PS3 release titles. TechEBlog reports, "Fight Night Round 3 for the PlayStation 3 offers a comprehensive ESPN Integration package that delivers updates, scores, breaking news, radio podcasts and ESPN Motion."
Implications - As the lucrative video game market continues to grow, so too does the power of companies or brands who have product placement deals with video game companies. By having your brand appear in something that millions of people will play for an indefinite period of time, companies benefit from establishing an indelible brand image in the subconscious of a gamer.