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# Shadowed Monochromatic Editorials
Melinda Szepesi Channels 50 Shades in PS Magazine December 2013

By Vasiliki Marapas | Published 2013-12-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ps-magazine-december-2013
References: [wearesodroee.wordpress](http://wearesodroee.wordpress.com/2013/12/23/fifty-shades-of-shadows/)

PS Magazine's December 2013 issue channels the most socially acceptable, publicly-sanctioned [erotic novel](https://www.trendhunter.com/trends/toy-stories) to date -- yes, I'm talking about E.L. Jame's BDSM-focused 50 Shades of Grey trilogy. Appropriately titled '50 Shades of Shadow,' it's hard not to notice the use of light (and the absence of it) in this spread.

Melinda Szepesi stars in the [monochromatic editorial](https://www.trendhunter.com/trends/black-tag-collection), lensed by Oleg Borisuk. Her blunt, black bob, reminiscent of Uma Thurman's character in Pulp Fiction, was styled by Kocka; meanwhile, make-up artist Karolina Arpa kept things simple on the cosmetic front, providing Szepsi with the "[no makeup make-up look](https://www.trendhunter.com/trends/shadow-of-secrets-collection)."

As for the clothing, Fashion Editor Hajnalka Bognar outfitted the model in a series of black and white looks, ranging from a sculptural LBD paired with stiletto booties to an all-white ensemble consisting of a trench coat, skin-tight leather leggings and sky-high suede heels.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 85% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Monochromatic Fashion:** Opportunity for brands to create bold and striking monochromatic fashion collections.
- **Minimalistic Makeup:** Potential for beauty companies to develop no-makeup makeup products.
- **Shadowed Photography:** Possibility for photographers to explore creative lighting techniques and play with shadows in their work.

### Sectors Adopting This

- **Fashion Industry:** Fashion brands can use the monochromatic trend to create edgy and stylish clothing collections.
- **Beauty Industry:** Opportunity for beauty companies to cater to the demand for minimalistic and natural-looking makeup.
- **Photography Industry:** Photographers can experiment with shadowed and monochromatic photography styles to create visually captivating images.

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