# Humble Facade Homes The PS House in San Francisco by Iwamoto Scott By Jessica Marcel | Published 2010-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ps-house References: [mocoloco](http://mocoloco.com/fresh2/2010/03/12/isar-ps-house-by-iwamotoscott.php) & [flickr](http://www.flickr.com/photos/isar/4369165439/in/set-72157623464660342/) The PS House in San Francisco was designed by Iwamoto Scott. The design relies heavily on [glass walls and wooden floors](https://www.trendhunter.com/trends/glass-ridge-house). The PS House is demure on the outside, and elaborate on the inside--just check out the photo from the [interior courtyard](https://www.trendhunter.com/trends/sanctum-house). There are plenty of benefits to having a [humbly designed exterior](https://www.trendhunter.com/trends/palissade) on a home, not the least of which is the surprise on guests' faces when they walk into a mansion. **Implications** - Consumers like things that has a shock factor or there is an element of surprise. Things that are misleading can sometimes be a good thing because products that have an element of surprise can be better than products that don't. This is because surprises are usually good and shoppers like to be surprised because it creates and element of excitement. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Humble Facade Homes:** Designing homes with simple exteriors that contrast with elaborate interiors. - **Glass Walls and Wooden Floors:** Utilizing glass walls and wooden floors in home design. - **Element of Surprise:** Incorporating surprise elements in product design and marketing. ### Who This Affects Most - **Architecture and Home Design:** Opportunity for architects and designers to create homes with striking contrasts between exterior and interior. - **Glass and Wood:** Opportunity for glass and wood manufacturers to cater to the growing demand for materials used in contemporary home designs. - **Consumer Products:** Opportunity for manufacturers to incorporate surprise elements in product design to captivate consumer interest. ## Related on Trend Hunter - [Tranquil Courtyard Homes](https://www.trendhunter.com/trends/cupertino-courtyard-house.md) - [Hidden Resort Homes](https://www.trendhunter.com/trends/stealth-1.md) - [Minimal Japanese Home Designs](https://www.trendhunter.com/trends/house-in-kyobate.md) - [Sculptural Facade Homes](https://www.trendhunter.com/trends/fractal-facade-house.md) - [Forest Lantern Homes](https://www.trendhunter.com/trends/iside-home.md) - [Sculptural Inverted Homes](https://www.trendhunter.com/trends/a-house-with-an-inverted-roof.md) - [Privacy Enhanced Minimal Homes](https://www.trendhunter.com/trends/the-open-house-1.md) - [Compact Urban Residences](https://www.trendhunter.com/trends/stealth-house.md) - [Asian Material Suburban Residents](https://www.trendhunter.com/trends/glass-ridge-house.md)