# Sleek Affordable Digital Timepieces Tissot Presents the PRX Digital Watches to its PRX Line By Amy Duong | Published 2023-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prx-digital References: [designtaxi](https://designtaxi.com/news/424851/Tissot-Makes-A-Funky-Tribute-To-70s-Aesthetic-With-Retro-Digital-Watch/) & [tissotwatches](https://www.tissotwatches.com/en-us/t1372633302000.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The [Tissot](https://www.trendhunter.com/trends/prx-collection) PRX line first launched back in 2021 and has been offering customers the options of affordable watch designs with the latest in the form of the PRX Digital watches. The line is known for its versatile elements that option in a wide array of materials, movement options, colors, and more. The PRX Digital range is inspired by the brand's heritage and retro themes that nod to the 70s. It comes in two sizes -- 35mm and 40mm made from [stainless steel and gold tonal cases](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex). The watches are defined by their clean lines and polished chambers with brushed planes. Overall, it embodies an elevated polished bezel to a sleek visual language to round it out. Image Credit: Tissot ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 40% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Affordable Watch Designs:** Expanding on the Tissot PRX line, the PRX Digital watches offer customers affordable and stylish timepieces with a nod to retro themes. - **Versatile Elements:** The Tissot PRX Digital watches feature a wide array of options, including different materials, movement choices, and colors, making them versatile to suit individual preferences. - **Retro-inspired Aesthetics:** With its clean lines, polished chambers, and elevated polished bezel, the PRX Digital range embodies a retro-inspired visual language that harkens back to the 70s. ### Where This Applies - **Watchmaking:** The Tissot PRX Digital watches contribute to the ongoing trend of affordable yet stylish timepieces in the watchmaking industry. - **Fashion:** The versatile design options of the PRX Digital watches cater to individual fashion preferences, providing an opportunity for the fashion industry to capitalize on personalized accessories. - **Retail:** The release of the PRX Digital line presents an opportunity for retailers to tap into the market of affordable, retro-inspired digital watches and offer customers a diverse range of choices. ## Related on Trend Hunter - [Watch Collection Extensions](https://www.trendhunter.com/trends/prx-collection.md) - [High-End Metallic Timepiece Models](https://www.trendhunter.com/trends/tissot-prx.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md) - [Stealthy Forged Carbon Timepieces](https://www.trendhunter.com/trends/tissot-prx-40-forged-carbon.md) - [Mountainous Granite-Made Timepieces](https://www.trendhunter.com/trends/tissot-rockwatch.md) - [Retro-Style Racer Timepieces](https://www.trendhunter.com/trends/roue-tps-watch.md) - [Japanese Pop Culture-Themed Watches](https://www.trendhunter.com/trends/ufo-robot-grendizer.md) - [Cast Iron-Inspired Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prw69-series.md) - [Retro Space Age Timepieces](https://www.trendhunter.com/trends/hamilton-psr-74.md)