# Crowd-Sourced Retirement Experiments This Prudential Commercial Makes the Case for More Retirement By Jonathon Brown | Published 2013-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prudential-commercial References: [youtu.be](http://youtu.be/qL7NNhH_lQM) & [prudential](http://www.prudential.ca) In this Prudential commercial that aired during last night’s Super Bowl, people on the street were asked to identify the age of the oldest person they know. Each person was given a colored dot and asked to place it on the part of a wall corresponding with the age of that person. The results were a wall full of dots near the higher ages from 85-95. The narrator makes the point that, due to [increased life expectancy](https://www.trendhunter.com/trends/agetech), more [planning for retirement](https://www.trendhunter.com/trends/intersolve) is necessary. This is an interesting technique in demonstrating statistics in an interactive way. Prudential could’ve easily produced a graphic detailing the average life expectancy, but instead they welcomed the public to participate and create the visual for them. They took the opportunity to film the process and produced [this commercial](https://www.trendhunter.com/trends/your-money-your-move), which falls somewhere between an advertisement and a blog. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Crowd-sourcing Participation:** Opportunities for businesses to involve the public in creating visuals or content to engage and communicate statistics. - **Interactive Advertising:** Creating ads that go beyond traditional formats by incorporating interactive elements to engage the audience. - **Retirement Planning:** Increasing awareness and emphasis on the need for retirement planning due to increased life expectancy. ### Where This Applies - **Marketing and Advertising:** Innovative approaches in advertising and communication strategies to enhance audience engagement. - **Finance and Insurance:** Developing new retirement planning solutions and services to cater to the changing needs of an aging population. - **Technology:** Creating interactive tools and platforms that facilitate retirement planning and financial management. ## Related on Trend Hunter - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Temporary Retirement Sweepstakes](https://www.trendhunter.com/trends/temporary-retirement-sweepstakes.md) - [Early Retirement Communities](https://www.trendhunter.com/trends/the-cantinas.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Digital Retirement Timers](https://www.trendhunter.com/trends/retirement-countdown.md) - [Honest Senior Living Campaigns](https://www.trendhunter.com/trends/in-their-own-words.md) - [Effective Retirement Calculators](https://www.trendhunter.com/trends/finabled-retirement-calculator.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md)