# Reduced Plastic Dairy Packaging Président Butter with Sea Salt Crystals Now Comes in a New Pack By Michael Hemsworth | Published 2025-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals References: [grocerytrader](https://grocerytrader.co.uk/lactalis-announces-new-plastic-packaging-reduction/) & [lactalis](https://www.lactalis.co.uk)  [Lactalis UK & Ireland](https://www.trendhunter.com/trends/salted-spreadable-butter) has announced new packaging for the [Président Butter](https://www.trendhunter.com/trends/rondel-by-prsident) with Sea Salt Crystals product as part of its wider, ongoing commitment to reduce packaging. The butter packaging will now feature [17% less plastic](https://www.trendhunter.com/trends/Plastic-reduced-food-packaging) than the previous version without compromising on performance by reducing the edge height by 4mm with the rest remaining unchanged. The product will maintain the recognizable dome-shaped design to ensure consistency for shoppers, while also maintaining an indulgent taste for fans of the French butter to enjoy. Group Marketing Director Heloise Le Norcy-Trott spoke on the new packaging for Président Butter with Sea Salt Crystals saying, "At Lactalis UK & Ireland we are committed to making our packaging more sustainable and this latest move is another step in the right direction. For consumers, there will be no change in the product experience. They can still enjoy the same great taste of Président Butter with Sea Salt Crystals, from the same convenient dome-shaped pack." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 58% | Activity: 84% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging Innovations:** The shift towards eco-friendly packaging with reduced plastic content highlights a growing trend in sustainable consumer goods. - **Sustainable Design Practices:** Companies are increasingly embracing sustainable design practices by modifying traditional packaging without altering product quality. - **Consumer-centric Sustainability:** There is a rising trend in balancing sustainability efforts with consumer expectations for product performance and convenience. ### Industries Being Reshaped - **Dairy Industry:** The dairy sector is witnessing innovations in packaging that aim to reduce environmental impact while maintaining product integrity. - **Packaging Industry:** Packaging companies are accelerating the shift towards sustainable materials through innovations that reduce plastic use without compromising design. - **Sustainability Sector:** As environmental concerns grow, the sustainability sector is seeing increased adoption of plastic reduction initiatives within consumer markets. ## Related on Trend Hunter - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md) - [Value-Minded Whipped Cheeses](https://www.trendhunter.com/trends/rondel-by-prsident.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Reduced Plastic Cheese Packaging](https://www.trendhunter.com/trends/cheese-block-packaging.md) - [Premium French-Made Cream Cheeses](https://www.trendhunter.com/trends/prsident-whipped-cream-cheese.md) - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Recyclable Cover Papers](https://www.trendhunter.com/trends/saputo-dairy-uk.md) - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md)