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# Protein-Rich Cold Brew Coffees
PRÉS Protein Coffee Comes in Four Flavors

By Michael Hemsworth | Published 2026-03-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/prs-protein-coffee
References: [drinkpres](https://drinkpres.com)

![Protein-Rich Cold Brew Coffees](https://cdn.trendhunterstatic.com/thumbs/604/prs-protein-coffee.jpeg)

Caffeine and protein collide with the PRÉS Protein Coffee range, which prioritize high-quality coffee experiences with protein and flavor to boot. The drinks are made with 100% Arabica beans to achieve a bold, smooth flavor profile that has 120mg to 150mg of caffeine in each serving to give them an alertness-boosting benefit that's like an energy drink. The drinks each contain 20-grams of complete protein that's sourced from milk to give them each a flavorful, non-chalky profile when compared to conventional protein supplements.

The PRÉS Protein Coffee range has one-gram of sugar in each serving and comes in four options including Original Cold Brew, Vanilla, Mocha and Caramel. The drinks are also nut-free, soy-free, seed oil-free, artificial sweetener-free and 99% lactose-free.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 63% | Activity: 74% | Freshness: 68%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Protein-infused Ready-to-drink Coffee:** A blend of complete protein and cold brew positioning single-serve coffees as meal-replacement or performance beverages capable of challenging traditional RTD energy drink and protein shake categories.
- **Low-sugar High-protein Formulations:** Formulations that deliver substantial protein with minimal sugar and limited allergens create space for premium health-focused beverages that appeal to clean-label consumers.
- **Flavor-forward Functional Beverages:** Crafting bold coffee flavors alongside functional benefits like 120–150 mg caffeine and 20 g protein supports products that bridge indulgence and utility for on-the-go lifestyles.

### Who This Affects Most

- **Beverage Manufacturing:** Manufacturers with capabilities in cold-brew extraction, protein stabilization and aseptic packaging are positioned to redefine shelf-stable functional coffee offerings.
- **Sports Nutrition:** Brands in sports nutrition could be transformed by integrating palatable, dairy-derived complete proteins into caffeinated formats that meet workout and recovery use cases.
- **Foodservice and Hospitality:** Cafés, hotels and workplace food programs can expand menus with ready-to-serve protein coffees that meet guest demand for convenient, nutrient-dense beverage options.

## Related on Trend Hunter

- [Protein Coffee Creamers](https://www.trendhunter.com/trends/nurri-protein-creamer.md)
- [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md)
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- [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md)
- [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md)
- [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md)
- [Artisanal Protein Beverages](https://www.trendhunter.com/trends/premier-protein-coffeehouse.md)
- [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md)
