# Rugged Mountain Man Lookbooks The PRPS 2011 Collection Embraces the Rough Side of Fashion By Ryan Hinkson | Published 2010-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prps-2011-collection References: [the189](http://the189.com/style/fashion/prps-springsummer-2011-mens-collection-lookbook/) & [prpsgoods](http://www.prpsgoods.com/) The model in the PRPS 2011 collection lookbook looks like he has spent some time in the mountains. This [mountain-man look](https://www.trendhunter.com/trends/gramicci-fw25) however, totally complements the gear from the PRPS 2011 collection. PRPS is known for denim, so you can bet that the new collection will be full of it. There are various washes of jeans, shirts and jackets featured in this series, allowing for a variety of different [denim looks](https://www.trendhunter.com/trends/wrangler-x-camphorwood). Check out the gallery to see this line of PRPS clothing. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rugged Fashion:** Incorporate rough and unrefined elements into the fashion industry to attract an audience seeking a more natural and less polished look. - **Denim Diversity:** Expand the variety of denim products offered in the fashion industry to increase consumer options and preferences. - **Outdoor-themed Marketing:** Capitalize on the growing popularity of outdoor recreation by incorporating nature-themed campaigns in the fashion industry. ### Who This Affects Most - **Fashion:** Introduce robust, outdoor-inspired styles to appeal to consumers preferring a more raw, roughshod appearance. - **Retail:** Satiate the demand for apparel inspired by nature with merchandise conveying a theme of outdoor living. - **Marketing:** Boost the consumer appeal of outdoor-themed garments by associating them with values like rawness and a love of nature. ## Related on Trend Hunter - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)