# Protein-Packed Ice Creams Ice Cream from ProYo Offers 10 Grams of Protein Per Serving By Laura McQuarrie | Published 2017-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proyo References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwj00Pat79PSAhWBxYMKHReoB7QQFggfMAA&url=http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/03/Ten_trends_at_Expo_West_2017.aspx?ID={2B908DC6-6BAD-437B-9BEE-C5A99AE06D04}&usg=AFQjCNEQhA2YPIjfEzTg_biqMx5MuerepQ&sig2=1yyBazvNOejyG7snmWtLTQ) & [proyos](http://proyos.com/product/mint-chip/) ProYo produces [low-fat ice cream](https://www.trendhunter.com/trends/natural-dairy-protein-ice-cream), but with a twist—its frozen desserts are incredibly rich in protein, boasting 10 grams per serving. The [high-protein ice cream desserts](https://www.trendhunter.com/trends/aider) come in favorite ice cream flavors like Mint Chip, Dutch Chocolate, Dark Chocolate Truffle and others that make it possible to satisfy one's sweet tooth and nutritional requirements at once, with only 120 calories per serving. While [protein-rich snacks inspired by desserts](https://www.trendhunter.com/trends/refrigerated-dessert) have been on the market for quite some time now, many of them take the form of nutrition bars with sweet flavors that are specifically marketed at gym-goers. ProYo's high-protein, low-fat desserts offer a way for consumers to rethink the guilt they may feel about eating ice cream at home. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **High-protein Desserts:** ProYo's protein-packed ice creams offer a disruptive innovation opportunity for the dessert industry, providing a guilt-free indulgence that meets consumers' nutritional needs. - **Healthy Indulgence:** The popularity of ProYo's protein-rich ice creams indicates a trend towards healthier dessert options, creating opportunities for businesses to develop innovative and nutritious frozen treats. - **Innovative Flavors:** ProYo's unique ice cream flavors, such as Dark Chocolate Truffle and Dutch Chocolate, showcase the potential for disruptive flavor combinations in the frozen dessert industry. ### Who This Affects Most - **Dessert Industry:** ProYo's high-protein ice creams present a disruptive innovation opportunity in the dessert industry, allowing businesses to tap into the growing demand for healthier dessert options. - **Health Food Industry:** ProYo's protein-packed frozen desserts align with the health food industry's focus on nutritious and functional products, offering an opportunity for businesses to cater to health-conscious consumers. - **Fitness Industry:** ProYo's high-protein ice creams provide a disruptive innovation opportunity for the fitness industry by offering a sweet, yet nutritious, post-workout treat that appeals to active individuals. ## Related on Trend Hunter - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md) - [Nutrition-Minded Frozen Desserts](https://www.trendhunter.com/trends/blue-bell-pro.md) - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Decadent Protein Gelatos](https://www.trendhunter.com/trends/protein-gelato.md)