# Luxurious Caviar Face Creams Proya's 'Deep Sea Anti-Wrinkle Renewal Cream' Turns Back Time By Riley von Niessen | Published 2020-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proya References: [proya](https://www.proya.com/product_detail-pId-646.html) Chinese cosmetics company Proya offers a series of products that utilize [golden caviar essence](https://www.trendhunter.com/trends/white-caviar-light-concentrate) as a key ingredient—with one such product being its 'Deep Sea Anti-Wrinkle Renewal Cream.' The luxurious face cream also features hexapeptides, which are said to offer [powerful anti-aging benefits](https://www.trendhunter.com/trends/luxury-antiaging-product). In addition to reducing the appearance of fine lines and wrinkles, Proya claims that the cream tightens pores, [firms the skin](https://www.trendhunter.com/trends/smoothing-and-firming-cream), and protects against environmental stressors. When using the cream, Proya recommends applying a generous amount to the palms and then gently applying the product to the face and neck, massaging it into the skin until it's sufficiently absorbed. The Deep Sea Anti-Wrinkle Renewal Cream can also be used with the brand's 'Deep Sea Anti-Wrinkle Renewal Eye Cream' and 'Deep Sea Anti-Wrinkle Renewing Serum.' Image Credit: Proya ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Luxury Skincare with Unusual Ingredients:** There is a trend towards using unexpected ingredients like caviar in high-end skincare products. - **Multi-functional Skincare:** Proya's Deep Sea Anti-Wrinkle Renewal Cream's combination of anti-aging and protective effects reflects a trend towards multi-functional skincare. - **High-tech Skincare:** The inclusion of hexapeptides in Proya's Deep Sea Anti-Wrinkle Renewal Cream highlights a trend towards technologically advanced ingredients in premium skincare products. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend towards unique, multi-functional, and technologically advanced ingredients in premium skincare products. - **Luxury Goods:** The luxury goods industry can benefit from the trend towards premium skincare products that incorporate indulgent ingredients like caviar and offer a multi-functional solution for consumers. - **Biotechnology:** The biotechnology industry can take advantage of the trend towards high-tech skincare ingredients like hexapeptides, which can offer powerful anti-aging benefits. ## Related on Trend Hunter - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Luxury Science-Backed Facial Moisturizers](https://www.trendhunter.com/trends/three-international.md) - [Youth Longevity Face Creams](https://www.trendhunter.com/trends/life-matrix.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Anti-Aging Eye Creams](https://www.trendhunter.com/trends/skin-renewing-eye-cream.md) - [Concentrated Smoothing Serums](https://www.trendhunter.com/trends/white-caviar-light-concentrate.md) - [Repairing Anti-Aging Creams](https://www.trendhunter.com/trends/repairing-antiaging-cream.md)