# Comprehensive Beauty Portfolios PROYA Cosmetics is Exhibiting at Osmoprof Worldwide Bologna 2026 By Kalin Ned | Published 2026-03-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/proya-cosmetics References: [cosmoprof](https://www.cosmoprof.com/en/visit/exhibitors-directory/exhibitors-list/exhibitor-details/?id=a0PR200000iLDQmMAO&s=proya-cosmetics-coltd) & [prnewswire](https://www.prnewswire.com/news-releases/proya-cosmetics-to-exhibit-at-cosmoprof-worldwide-bologna-2026-spotlighting-its-multi-brand-portfolio-and-rd-focus-302724914.html)  PROYA Cosmetics is set to present its diverse brand portfolio at the Cosmoprof Worldwide Bologna 2026 trade show. This shows the brand's ongoing effort to strengthen its position in the [international beauty market](https://www.trendhunter.com/trends/huaxizi). During the exhibition, PROYA Cosmetics will showcase a range of brands, including PROYA, Timage, and Off&Relax. These companies collectively span skincare, colour cosmetics, and [scalp care](https://www.trendhunter.com/trends/scalphix-ox-guard). The company notes that the "Timage's cloud radiant cushion foundation and concealer and Off&Relax's anti-hair loss strengthening ampoule essence have both been shortlisted for the 2026 Cosmoprof Awards." PROYA Cosmetics highlights a strategic emphasis on scientific research and development. This theme is further reinforced at Cosmoprof Worldwide Bologna 2026 by the participation of Dr. Lieve Declercq, the company’s Chief Scientific Advisor, in a discussion on how Chinese beauty brands are advancing skin longevity and preventive care. Image Credit: PROYA Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 81% | Activity: 85% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Multi-brand Portfolios:** Consolidation of complementary brands within a single company enables cross-segmentation of consumers and bundled product ecosystems. - **Science-led Beauty:** Elevated emphasis on R&D positions ingredient innovation platforms and translational lab-to-consumer pipelines as differentiating value drivers. - **Preventive Skin Longevity:** A shift toward preventive care and longevity frames demand for long-term efficacy diagnostics and personalized regimen monitoring. ### Where This Applies - **Cosmetics Retail:** Retail environments are evolving to showcase curated multi-brand experiences and subscription bundles aligned to lifecycle and concern-based cohorts. - **Biotechnology and Ingredient Development:** Specialized biotech firms are increasingly tapped to create novel bioactive compounds and advanced delivery systems grounded in longevity science. - **Trade Shows and Brand Platforms:** Large industry events serve as credibility amplifiers where awards recognition and live demonstrations accelerate international partnership and market entry signals. ## Related on Trend Hunter - [Data-Driven Beauty Formulations](https://www.trendhunter.com/trends/meiyume.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Medical Aesthetic Brand Expansions](https://www.trendhunter.com/trends/rejuran-cosmetics.md) - [K-Beauty Brand Expansions](https://www.trendhunter.com/trends/kbeauty-brand-yepoda.md) - [Prestigious Lifestyle Products](https://www.trendhunter.com/trends/officine-universelle.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [High-Performance Cosmetic Lines](https://www.trendhunter.com/trends/clariant.md) - [London-Based Skincare Events](https://www.trendhunter.com/trends/byoma-2.md)