# Event-Focused Smart Badges The Proxfinity CUE™ Enables Event Attendees to Get Social Using a Badge By Kanesa D | Published 2023-03-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/proxfinity-cue References: [proxfinity](https://www.proxfinity.com/product)  The newest [smart badge](https://www.trendhunter.com/trends/profile-badge-tool) with a SaaS back end that enhances the event experience before, during, and after a meeting is the Proxfinity ‘CUE™.’ The ‘CUE™’ brings the perfect amount of social into professional settings, allowing attendees to connect with brands, expand their reach, [network, and measure their impact](https://www.trendhunter.com/trends/smart-networking1) in real-time. Using ‘CUE™,’ event organizers can profile participants using behavioral science and event purposes. ‘CUE™’ creates [genuine relationships](https://www.trendhunter.com/trends/plus-1) and gathers matching data so that even if you can't connect, you can still find other people with similar interests who attended the same event. The Proxfinity ‘CUE™’ can be scheduled for a demo on the brand’s website, allowing event organizers to test out the innovative product for their next in-person experience. Image Credit: Proxfinity ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 13% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Event-focused Smart Badges:** Smart badges like Proxfinity's CUE™ that enhance the event experience before, during, and after a meeting are becoming increasingly popular. - **Behavioral Science Profiling:** Using behavioral science in profiling event participants to enable more genuine relationships and better personalization is an emerging trend. - **Real-time Data Collection and Analysis:** Collecting and analyzing real-time data on attendee interactions during events, as facilitated by smart badges like Proxfinity's CUE™, is becoming increasingly important for event organizers. ### Who This Affects Most - **Event Planning and Management:** Event planning and management companies can leverage smart badges like Proxfinity's CUE™ to offer more personalized and engaging experiences for attendees. - **Social Networking:** Social networking platforms can adopt the same behavioral science principles as Proxfinity's CUE™ to foster more genuine interactions among their users. - **Data Analytics:** Data analytics companies can provide event organizers with more advanced tools for real-time data collection, analysis and insights using smart badges like Proxfinity's CUE™. ## Related on Trend Hunter - [Wearable Conference-Focused Technology](https://www.trendhunter.com/trends/bizzabo.md) - [Connected Conference Badge Wearables](https://www.trendhunter.com/trends/programmable-display.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [AI Chat Assistants](https://www.trendhunter.com/trends/social-cue.md) - [AI-Powered Socialization Apps](https://www.trendhunter.com/trends/bu-app.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Connected E-Paper ID Badges](https://www.trendhunter.com/trends/smart-id-card.md) - [Event Networking Assistants](https://www.trendhunter.com/trends/conferly.md)