# Multimedia Poetry-Focused Apparel OAMC Taps Tokyo-Based Publication PROVOKE for a New Capsule By Kanesa D | Published 2022-07-11 | Updated 2022-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/provoke References: [hypebeast](https://hypebeast.com/2022/7/provoke-oamc-collaboration-luke-meier-release-information) & [uk.oamc](https://uk.oamc.com/) [OAMC](https://www.trendhunter.com/trends/oamc-and-fragment) and Japanese publication PROVOKE have partnered for a multimedia-focused collaboration featuring the work of publisher NITESHA, photographers Daido Moriyama and Takuma Nakahira, and a poem by Takahiko Okada. Okada’s work is featured on the rear of the garments in a custom font. It can be seen on the hem of the ‘M-65’ jacket, or as the main graphic on the back of a shirt. The Peacemaker [U.S.](https://www.trendhunter.com/trends/advanced-cream) military surplus ‘M-65’ liner takes center stage for this release, using an overdyed fabric, embroidery, prints, and patches, alongside the Okada poem on the back. The [six-piece capsule](https://www.trendhunter.com/trends/clot-x-neighborhood) also includes a snow parka in a ‘Mineral Grey’ shade, a relaxed T-shirt design, cotton sweaters, and hoodies. The PROVOKE x OAMC collection releases on July 14 on OAMC’s website. Image Credit: OAMC ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Multimedia Apparel:** There is a trend towards fashion items that showcase multimedia elements such as text, graphics, and photography. - **Collaborative Fashion Collections:** Collaborations between brands and publications, artists, photographers, and designers are increasing, resulting in unique fashion pieces. - **Military-inspired Clothing:** There is a trend towards using military garments as inspiration for streetwear and high fashion collections. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry is exploring innovative ways to incorporate multimedia elements into clothing collections for a more personalized and interactive experience. - **Publishing:** Publishers can explore collaborations with fashion brands to showcase their work and reach new audiences through unique fashion collections. - **Military Surplus:** Military surplus items can provide a source of inspiration for designers and brands looking for unique design elements and materials to incorporate into their collections. ## Related on Trend Hunter - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Reflective Art-Inspired Capsules](https://www.trendhunter.com/trends/mungo-thomson-x-sacai.md) - [Minimal Monk Workwear](https://www.trendhunter.com/trends/ozism-collection.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Collaborative Technical Apparel Capsule](https://www.trendhunter.com/trends/undercover-and-the-north-face.md)