# Provocative Can Designs Djuce Merges Provocative Internet Art with Rebellious Wine By Kalin Ned | Published 2023-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/provocative-can-design References: [djuce](http://www.djuce.com/)  Contemporary wine brand Djuce, known for its sustainable and organic products, is making a statement with a new provocative can design that is sure to capture the attention of consumers. The [Djuce Limited](https://www.trendhunter.com/trends/wine-experience1) Release Rosé comes in a package that effortlessly fuses provocative internet art with rebellious wine. This release is possible thanks to a collaboration between Djuce and [Provence](https://www.trendhunter.com/trends/provence-style-rose) wine producer [Domaine Milan](https://www.trendhunter.com/trends/juliette-liqueur) and South Korean artist Joyce Lee. The Djuce Limited Release Rosé surely challenges convention through this unique partnership between a respected winemaker and a provocative artist who blends traditional painting techniques with modern storytelling. The provocative can design features Joyce Lee's artwork 'Collaboration 1,' boasting sensual themes. The rosé, crafted by Domaine Milan, defies Provence norms by offering "a plush, savory, and definitely on the wild side" experience. Image Credit: Djuce ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 51% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Provocative Can Designs:** The Djuce Limited Release Rosé challenges convention with its fusion of provocative internet art and rebellious wine. - **Sustainable Packaging:** Djuce's new can design showcases the brand's commitment to sustainability and organic products. - **Artistic Collaborations:** The collaboration between Djuce, Provence wine producer Domaine Milan, and artist Joyce Lee opens up new possibilities for blending traditional painting techniques with modern storytelling. ### Who This Affects Most - **Wine:** Djuce's Limited Release Rosé introduces a disruptive can design that captures the attention of wine consumers. - **Art:** The fusion of provocative internet art with wine packaging presents new opportunities for artists like Joyce Lee to showcase their work. - **Consumer Goods:** The unique can design of Djuce's Limited Release Rosé offers a disruptive innovation in packaging that appeals to consumers seeking unconventional products. ## Related on Trend Hunter - [Sensory-Rich Wine Experiences](https://www.trendhunter.com/trends/modern-wine-brand.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Limited-Edition Orange Wines](https://www.trendhunter.com/trends/orange-wines.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)