# Divine Fast Food Artwork This Provocative Art Exhibit Turns McDonald's into a Pseudo-Religion By Katherine Pendrill | Published 2015-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/provocative-art References: [psfk](http://www.psfk.com/2015/07/mcdonalds-satire-mcjezus-casper-braat.html) & [mcjezus](http://mcjezus.com) 'McJezus' is a provocative art exhibit that compares the popular restaurant chain [McDonald's](https://www.trendhunter.com/trends/mcdonaldsfries1) to a form of religion. The project is showcased at the [Gerrit Rietveld Academie](https://www.trendhunter.com/trends/mini-stroop-wafels) in Amsterdam and the idea behind the exhibit is to turn the mega-franchise into a pseudo-religion. The provocative art exhibit is housed in a small area of the gallery, which has been adorned with McDonald's iconography. The exhibit portrays Ronald McDonald as a holy figure, complete with cross-themed fry-holders and ketchup packages. There are even holy spoons available for purchase. The idea behind the project is to take a critical look at the fast food industry by satirizing its global scope and its measure of influence. By reimagining McDonald's as a form of religion, the artist makes a powerful statement about the power of mass-production and mass-culture. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Satirical Art:** The 'McJezus' art exhibit highlights the trend of using satirical art to critique and provoke discussions about popular culture and consumerism. - **Critique of Consumerism:** The exhibit's comparison of McDonald's to a religion highlights the trend of artists using their work to raise awareness and critique the influence of consumerism on society. - **Reimagining Brands:** The project's reimagining of McDonald's as a pseudo-religion showcases the trend of artists challenging and subverting traditional brand identities. ### Where This Applies - **Art and Entertainment:** The 'McJezus' exhibit presents an opportunity for artists and art galleries to explore unconventional themes and challenge societal norms through art installations. - **Food and Beverage:** The project's critique of the fast food industry prompts restaurateurs and food brands to reflect on their impact on culture and explore more sustainable and ethical practices. - **Marketing and Advertising:** The 'McJezus' exhibit sparks discussions about the effectiveness and ethics of marketing strategies, urging marketers to consider more socially responsible approaches. ## Related on Trend Hunter - [Plastic-Made QSR Artwork](https://www.trendhunter.com/trends/mcdonalds-canada-art-series.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Appointment-Basis Art Exhibitions](https://www.trendhunter.com/trends/no-more-tears-im-lovin-it.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md)