# Zealous Zigzag Merchandizing Provo Bakery Branding Incorporates an Energizing Motif for its Treats By Amelia Roblin | Published 2012-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/provo-bakery-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/08/provo-bakery-student-work.html) & [behance.net](http://www.behance.net/gallery/PROVO-BAKERY/3622205) There's nothing too typically soft about the presentation of Provo Bakery branding, for the pattern chosen to cover all of the products in the Utah cafe is the stimulating zigzag. It's as if it represents the ecstatic sentiments that accompany the consumption of such scrumptious sugary treats. The [cupcakes, doughnut holes, snickerdoodles](https://www.trendhunter.com/trends/bytem-brownie-bites) and the [sweet hot and cold beverages](https://www.trendhunter.com/trends/Rithms-Enlite) each don the meandering bands on their packaging that alternate between white and an earthy yellow-beige. They seem to reference the irresistible candy stripe, yet they serve up extra pizzazz and an element of sophistication. Elyse Taylor's use of the muted color scheme, the simple etched chicken logo and the crisp and contemporary typefaces within Provo Bakery branding communicate a quality that represents the food very well. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Energetic Patterns:** Brands can incorporate stimulating patterns into their packaging design to attract more customers and leave a lasting impression. - **Sophisticated Candy Stripes:** Brand designers can update classic candy stripe patterns to create a more modern and upscale look for their products. - **Color Scheme Simplicity:** Simplifying the color scheme of branding design can create a sleek and contemporary aesthetic, while still effectively representing the product. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from incorporating energetic and sophisticated design patterns into their packaging and branding. - **Retail:** Retail industries can learn from the Provo Bakery's use of a muted color scheme and simple logo design to communicate quality and sophistication in their products. - **Graphic Design:** Brand designers in the graphic design industry can explore creative ways to modernize classic design patterns, such as the candy stripe, to create a more upscale and fresh look. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)