# Revitalizing Beard Oils The Province Apothecary Beard Oil Boasts a Aromatic, Woodsy Blend By Kalin Ned | Published 2020-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/province-apothecary-beard-oil References: [provinceapothecary](https://provinceapothecary.ca/collections/skincare/products/beard-oil) The [Province Apothecary](https://www.trendhunter.com/trends/seasonal-skincare1) Beard [Oil](https://www.trendhunter.com/trends/intimacy-oil) retails for $36 CAD and makes for a [perfect gift for Father's Day](https://www.trendhunter.com/trends/the-well-groomed-essentials). The product's formula boasts a "woodsy blend of pure botanical oils," featuring a lightly-scented aroma and wellness-centric properties that can contribute to a "fuller, healthier-looking beard." In addition to being softening and revitalizing in this way, the Province Apothecary Beard Oil is also successful in hydrating the skin underneath for a more well-rounded effect. The wellness product features a blend of Cedar Wood Oil and Black Spruce Oil. While the former is "naturally astringent and deeply moisturizing with a soft, woodsy fragrance," the latter, which derives from "the heart of the Canadian wilderness," introduces a calming scent. This combination assures a holistic approach to taking care of one's beard. Image Credit: Province Apothecary ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Beard Care Products:** The rise of beard care products with wellness-centric properties and aromatherapy that appeal to the modern man. - **Botanical Oil Products:** Increased demand for natural and organic botanical oil products for facial hair care. - **Gifting Culture:** Growing trend of gifting high-end personal care products like beard oil to the men in their lives. ### Industries Being Reshaped - **Personal Care Industry:** Personal care companies can innovate by incorporating natural ingredients, wellness-focused properties and aromatherapy into their beard care products. - **Gift Industry:** Companies in this industry can target the niche market for high-end beard oils with unique scents and packaging specifically for gifting purposes. - **Wellness Industry:** The wellness industry can expand into the beard care market by creating products infused with the aromatherapeutic properties that cater to facial hair and facial skin care. ## Related on Trend Hunter - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Sensuality-Enhancing Kits](https://www.trendhunter.com/trends/lovers-kit.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [Men's Grooming Holiday Sets](https://www.trendhunter.com/trends/mens-grooming-holiday-sets.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Men-Focused Holiday Gift Sets](https://www.trendhunter.com/trends/shaving-and-beard-care.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md)