# Mediterranean-Inspired Boxed Wines Gratsi's Provence Style Rosé is Available in a Three-Liter Size By Laura McQuarrie | Published 2022-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/provence-style-rose References: [prnewswire](https://www.prnewswire.com/news-releases/gratsi-a-premium-mediterranean-inspired-boxed-wine-company-launches-a-provence-style-rose-301550688.html) & [gratsi](https://gratsi.com/)  Consumer demand prompted premium Mediterranean-inspired boxed wine company to launch Old Country Rosé, a [Provence](https://www.trendhunter.com/trends/provocative-can-design) style dry Rosé, in a [3L boxed format](https://www.trendhunter.com/trends/bota-box-breeze). With convenient shipment options and high-quality wines, the [D2C](https://www.trendhunter.com/trends/artisanal-cheese-boxes) boxed wine company is on a mission to teach Americans to drink American wine like Italians drink Italian wine. This newest family-sized, low-sugar wine joins other options from the company like Old Country Red and Old Country White. Stephen Vlahos, Co-Founder and CEO of Gratsi, says "Historically the 3L box has been a package for discount wines that often have lots of residual sugars and unnecessary cost-saving ingredients. The format itself is superior to bottles in many ways, we were curious to see if people would be open to drinking premium wine from a box." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mediterranean-inspired Boxed Wines:** The trend towards convenient and high-quality boxed wines inspired by Mediterranean regions is increasing. - **Direct-to-consumer Wine Sales:** The D2C model is disrupting the traditional wine sales model, allowing for greater access to premium wines at lower costs. - **Family-sized Boxed Wines:** The demand for family-sized boxed wines offers a market opportunity for premium and high-quality wine producers. ### Where This Applies - **Wine:** The wine industry could benefit from exploring the disruptive potential of boxed wines inspired by Mediterranean regions and the D2C model. - **Packaging:** As the trend towards high-quality and convenient boxed wines continues, innovating new sustainable, eco-friendly packaging solutions may offer new market opportunities. - **E-commerce:** The rise of D2C boxed wine sales presents an industry opportunity for e-commerce platforms to create specialized wine delivery services. ## Related on Trend Hunter - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Value-Sized Boxed Rose Wines](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Bold Boxed Red Wines](https://www.trendhunter.com/trends/block-dark-red-blend-wine.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Vintage Bulk-Style Wines](https://www.trendhunter.com/trends/costco-2.md)