# Motivational Resolution Campaigns Kellogg's Special K Joined with Kaitlyn Bristowe for #ProveItDay By Riley von Niessen | Published 2021-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prove-it-day References: [proveitday](https://www.proveitday.ca/Contest-Closed) & [youtube](https://www.youtube.com/watch?v=CEfWDnQjNkE&feature=emb_title) While many start out the new year with a few resolutions, it can be hard for them to stick to them, especially with the difficult times the COVID-19 pandemic has brought on, however with the launch of #ProveItDay, [Kellogg's](https://www.trendhunter.com/trends/cereal-for-dinner) [Special K](https://www.trendhunter.com/trends/special-for-a-reason) and 'Dancing with the Stars' winner Kaitlyn Bristowe, hope to inspire Canadians to make long-lasting positive changes in their lives. Although January 17th has previously been known as "Ditch New Year's Resolution Day," Kellogg's Special K decided to rebrand the day to celebrate the forming of new habits. On Prove It Day, the company rewarded shoppers by supplying them with scannable barcodes on its Special K cereal boxes. When scanned through the Prove It Day website, fans had the chance to unlock motivational prizes, ranging from a year's worth of Special K's healthy cereals, to yoga mats, exercise bikes, and fitness trackers. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Branded Resolution Campaigns:** Brands partnering with influencers or celebrities to motivate consumers into making long-lasting positive changes in their lives. - **Gamified Motivation:** Using gamification to make habit-forming activities more rewarding and therefore more likely to be sustained. - **Virtual Event Marketing:** Hosting an interactive virtual event or a campaign that engages consumers with brands and their products to communicate and deliver rewards in a fun way. ### Sectors Adopting This - **Food and Beverage:** Brands partnering with influencers or celebrities to motivate consumers and promote healthy eating habits through gamification and virtual events. - **Fitness and Wellness:** Brands creating campaigns that reward consumers for healthy choices and regular exercise, through gamification and virtual events. - **Consumer Goods:** Brands using virtual events and gamification to create buzz and incentivize consumers to purchase their products and create brand loyalty. ## Related on Trend Hunter - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Resolution-Focused Salad Promos](https://www.trendhunter.com/trends/free-salad-kits.md) - [Everyday Athlete Campaigns](https://www.trendhunter.com/trends/halo-top-athletes.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md) - [Reconsidered Resolution Pop-Ups](https://www.trendhunter.com/trends/better-you-by-lana.md) - [Motherhood Cereal Boxes](https://www.trendhunter.com/trends/special-for-a-reason.md) - [Resolution-Focused Grocery Campaigns](https://www.trendhunter.com/trends/resolution-reset-week.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md)