# Melanated Baby Skincare Brands Proudly is a Skincare Brand for Babies with Melanin-Rich Skin By Laura McQuarrie | Published 2021-06-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/proudly References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Gabrielle_Union_and_husband_unveil_skin_care_brand_for_babies_with_melaninrich_skin/177454) & [proudlycompany](https://www.proudlycompany.com/) [Proudly](https://www.trendhunter.com/trends/proudly-hair-care-collection) is an [everyday baby care line](https://www.trendhunter.com/trends/rayro) by actress, activist and author Gabrielle Union and her husband Dwyane Wade and it aims to provide sustainable skincare solutions specifically for young ones with melanin-rich skin. The first-of-its-kind brand caters to the needs of babies with melanated skin and it provides expert care with products developed with the aid of Pamela Cholankeril, formerly a director at Estée Lauder Companies and now, President of Proudly. While there are many emerging brands that deliver skincare solutions with a focus on the needs of women with melanin-rich skin, this brand promises to care for their young children. The newly announced brand recently made its debut with a post on [Instagram](https://www.trendhunter.com/trends/clearforme) and it sets itself apart as the "first truly diverse, representative baby products company." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Ethnic Baby Skincare:** Opportunity for creating more products and solutions that cater specifically to the needs of babies with melanin-rich skin. - **Celebrity-backed Brands:** Opportunity for more celebrities to invest in and create brands that cater to underserved markets. - **Sustainable Baby Skincare:** Opportunity for developing and popularizing more sustainable options for baby skincare. ### Where This Applies - **Baby Skincare Industry:** This emerging industry has a significant opportunity to focus on and cater to the diverse needs of babies with melanin-rich skin. - **Celebrity-entrepreneur Industry:** More celebrities can compete in and help diversify the business world by launching brands catering to traditionally underserved markets. - **Sustainability Industry:** This industry can benefit from more of a focus on developing sustainable solutions for baby skincare and personal care products. ## Related on Trend Hunter - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Celeb-Designed Baby Care Lines](https://www.trendhunter.com/trends/proudly-1.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Clinical Skincare](https://www.trendhunter.com/trends/reframe-by-savannah-james.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md)